Everyone employed in marketing, medical affairs, learning, and training encounters the challenges of communicating complex, scientific material in a clear and accessible manner. This expert blog contains advice and best practices for presenting scientific information to your target audience, from pedagogy to design, technical specs to usability, timelines to costs and everything in between.
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Don’t overload your learners: Getting rid of redundant explanations of visuals in eLearning tools
/in eLearning & engaging activities, Medical affairs & medical marketing, Medical learning & training /by Julia Reinhard, PhDCreating eLearning tools for medical affairs is a complex project. The scientific content needs to be carefully compiled and organized, and different theories about learning need to be considered in order to design a didactic concept. Read more
How a clear structure helps to achieve a precise comparison
/in Scientific slide decks, Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training, eLearning & engaging activities /by Anita KunertToday’s slide compares two carbohydrate structures used to formulate iron-replacement therapies. The original slide gives a lot of information on the differences between the two structures and what that means, but there is no clear graphic structure showing a comparison.
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Laying the groundwork for a multi-unit eLearning tool for medical training
/in Medical learning & training, eLearning & engaging activities /by Julia Reinhard, PhDeLearning tools are important for pharmaceutical and biotech companies to provide their employees with the foundational knowledge they need for carrying out their responsibilities. Read more
Telling a visual story using a scientific slide deck
/in Medical learning & training, Scientific slide decks, Medical congresses & conferences, Medical affairs & medical marketing /by Colin KorellScientific slide decks, mostly implemented in PowerPoint, play many important roles in medical affairs:
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Self-directed learning with PowerPoint: visually appealing and cost effective
/in Scientific slide decks, Medical affairs & medical marketing, Medical learning & training, eLearning & engaging activities /by Julia Reinhard, PhDTraining for Medical Affairs is always challenging—particularly in the onboarding phase, when employees with different knowledge levels start their jobs at different points in time. Read more
Visual storytelling – fast sketch
/in Medical congresses & conferences, Medical affairs & medical marketing, Medical animation and explainer videos /by Stefan WolfOver the past two to three years, there has been a huge increase in the use of Fast Sketch animation to convey explanations and information. Read more
Dual coding theory
/in Medical learning & training, eLearning & engaging activities /by Thomas FreiPsychology professor and writer Allan Paivio hypothesized that visual input and verbal input are processed differently in the human mind and the information learned is then organized using mental codes corresponding to these separate representations. Read more
Storyboard – the basis of any animation
/in Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training, Medical animation and explainer videos /by Stefan WolfThe storyboard is one of the most important work components for clients. Developed in close cooperation between medical and creative experts with years of experience, it contains the content of your story and shows how it will be displayed in the final film. Read more
Communicating complex content clearly with animated infographics
/in Illustrations & infographics, Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training /by Stefan WolfIf you need to take in a lot of information within a short space of time, you cannot afford to delve into complicated tables or long scientific papers. Read more
Useful technology or marketing gag? – virtual reality in pharma and biotech
/in Medical congresses & conferences, Medical animation and explainer videos /by Stefan WolfVirtual reality is an unmistakable new trend in the pharma and biotech industries. Wikipedia defines it as “immersive multimedia or computer-simulated life” that “replicates an environment that simulates physical presence in places in the real world or imagined worlds.” Read more
Less is more – the key to success: interactive applications vs. films
/in Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training, Medical animation and explainer videos, eLearning & engaging activities /by Stefan WolfBoth interactive tablet applications and conventional films (incl. brand story, mechanism of action, mode of disease and study results) are very effective tools in their own right and both have their advantages and disadvantages. Read more
How Apple revolutionized pharmaceutical marketing – reflections on interactive applications
/in Learning theories, Interactive Tools /by Thomas FreiLess than 5 years ago, Apple brought interactive applications from unwieldy computer screens on to the portable iPad, triggering a hype and opening up revolutionary new avenues in pharma communication. Read more
Behind the scenes at CAST PHARMA
/in Medical animation and explainer videos /by Stefan WolfOur clients visit us regularly to discuss projects, exchange experiences, and see how we work firsthand. It is especially fascinating for them to look over the shoulder of a 3D animator and observe the creation of a 3D animation live. Read more
Procurement and sourcing – who would you recommend for this job?
/in Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training /by Stefan WolfWhen brand teams in pharmaceutical companies need a special service for their product, the path usually leads to procurement. Brand teams frequently have questions like: Read more