Animated videos run in almost every pharma congress booth, from 3D MoA and MoD videos, to 2D clinical study explainer videos. An effective congress booth video should first draw people to your booth. But keeping them there takes more than “just” eye-catching visuals.
Any video at your booth should be didactically powered for your target audience and the information you want to share with them. Read more
Sessions are why HCPs attend congresses. One of the main ways to support sessions, such as a KOL symposium, an industry expert theater, or the announcement of clinical trial results, is with a solid presentation. This can make all the difference in capturing the attention of healthcare professionals (HCPs). A well-structured and visually appealing presentation can help support the session and effectively communicate complex information. Read more
Congresses and conferences are a crucial platform for medical affairs to share their latest research and engage with HCPs. To make the most of these opportunities, it’s essential to plan for creating congress materials that will effectively communicate your messages and leave a lasting impression on your audience. In this article, we will give you a roadmap for planning your materials for conferences, whether infographics, medical animation, or presentations. Read more