Scientific studies and clinical trials usually come in a text-heavy format. That means several pages of black print on white paper. Multi-clause sentences often more than 5 lines long, loaded with uncommon abbreviations. And a staggering amount of data in long, grey tables or confusing diagrams plotting several curves.
It’s no wonder that not everyone can share in the enthusiasm about a pivotal phase III 12-week, randomized, double-blind, placebo controlled, multi-center, parallel group clinical trial. They simply can’t understand it. A powerful, multimedia tool to elicit excitement and enthusiasm for communicating study results is an animated video.