Scientific Storytelling Expert Blog

VISUALSTORYTELLING

Everyone employed in marketing, medical affairs, learning, and training encounters the challenges of communicating complex, scientific material in a clear and accessible manner. This expert blog contains advice and best practices for presenting scientific information to your target audience, from pedagogy to design, technical specs to usability, timelines to costs and everything in between.

Visual storytelling – fast sketch

February 12, 2017/in Video and animation /by Stefan Wolf

Over the past two to three years, there has been a huge increase in the use of Fast Sketch animation to convey explanations and information. Read more

Team discussions – benefit from the knowledge of peers

November 2, 2017/in Learning and Training /by Lisa Kube

Team discussions allow learners to benefit from each other’s knowledge and to close their individual knowledge gaps in small teams. They also offer learners the opportunity to scrutinize their current knowledge and obtain new insights in the process.

Gagné‘s steps of instruction

October 18, 2017/in Learning and Training, Learning theories /by Thomas Frei

Educational psychologist Robert M. Gagné’s general guidelines can be extremely useful when designing effective learning systems. Read more

Strengths and weaknesses of expert presentations

September 13, 2017/in Learning and Training /by Lisa Kube

Expert presentations are widely used for training medical affairs in the pharmaceutical industry. While having a number of advantages, expert presentations alone are insufficient to prepare medical staff for their professional responsibilities.

Dual coding theory

September 5, 2017/in Learning and Training /by Thomas Frei

Psychology professor and writer Allan Paivio hypothesized that visual input and verbal input are processed differently in the human mind and the information learned is then organized using mental codes corresponding to these separate representations. Read more

Load management

August 16, 2017/in Learning and Training /by Thomas Frei

Another very important point to consider when designing educational tools is the perfect balance between holding the learner’s interest and avoiding an exhausting overload of information. Read more

The essential role of coffee breaks for collaborative learning

July 25, 2017/in Learning and Training /by Lisa Kube

Having regular coffee breaks contributes to the success of MasterClass collaborative learning scenarios. It gives learners the chance to get together after a set of activities and presentations to discuss the topics they have learned about.

Visual storytelling – the fast lane into the minds of your target group

May 11, 2017/in Slide decks /by Thomas Frei

Your messages constantly compete with a host of other information, bombarding your target group daily. As a result, the following rule applies: Read more

Storyboard – the basis of any animation

May 2, 2016/in Video and animation /by Stefan Wolf

The storyboard is one of the most important work components for clients. Developed in close cooperation between medical and creative experts with years of experience, it contains the content of your story and shows how it will be displayed in the final film. Read more

Communicating complex content clearly with animated infographics

October 30, 2015/in Slide decks /by Stefan Wolf

If you need to take in a lot of information within a short space of time, you cannot afford to delve into complicated tables or long scientific papers. Read more

Useful technology or marketing gag? – virtual reality in pharma and biotech

July 7, 2015/in Video and animation, Interactive Tools /by Stefan Wolf

Virtual reality is an unmistakable new trend in the pharma and biotech industries. Wikipedia defines it as “immersive multimedia or computer-simulated life” that “replicates an environment that simulates physical presence in places in the real world or imagined worlds.” Read more