Everyone employed in marketing, medical affairs, learning, and training encounters the challenges of communicating complex, scientific material in a clear and accessible manner. This expert blog contains advice and best practices for presenting scientific information to your target audience, from pedagogy to design, technical specs to usability, timelines to costs and everything in between.
Pharmaceutical and biotech companies today work with many specialized agencies to position their brands and develop their communication goals for different therapeutic areas. It is often difficult to determine which tasks can be performed by which type of agency.
PowerPoint presentations are extremely powerful tools to help pharmaceutical and biotech companies reach their communication goals. They can serve as eLearning courses, scientific platforms, or live-presentations at (virtual) congresses. Unfortunately, despite this potential, the development of PowerPoint slide decks often does not get the attention it deserves. Read more
Today we are going to discuss why not having a clear goal is a reason a slide deck might fail. But why do our slide decks need a goal in the first place? Think about it! Read more
Academic publications present scientific studies and clinical trials in a text-heavy format. That means several pages of black print on white paper. Read more
The three rules for when to use 3D computer animation in MoA and MoD videos
When it comes to mechanism of action and mechanism of disease videos, 3D computer animation is the gold standard. 3D animation can help an audience fully understand how a drug blocks a receptor or how a virus infects a cell. Read more
It’s true. PowerPoint presentations have a bad reputation in the pharmaceutical and biotech industry. All too often, they’re boring and stuffed full of information that nobody can remember, or else so badly designed that they leave audiences bewildered. And yet every day countless new bad slides are created for yet more yawn-inducing presentations. Read more
With today’s slides, the “before and after” effect is not immediately obvious, but we still have some tips for their improvement that can be applied to many other cases. Notice that the initial slide uses the same colors for both the left and right infographics. This is misleading for the viewer, because the representations actually have nothing to do with each other.
Today we want to look at an example of how facts can be either lost or presented with impressive visual storytelling. The initial slide lists too many facts as boring bullet points, so the target audience is forced to read text instead of focusing on the presenter.
Today’s slide illustrates how simple infographics in combination with precise statements can add value to your presentation. The original slide shows a clear gap between visuals and texts: the visuals fail to support the content, misdirect the viewer’s focus, and are even misleading.