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VISUALSTORYTELLING

Everyone employed in marketing, medical affairs, learning, and training encounters the challenges of communicating complex, scientific material in a clear and accessible manner. This expert blog contains advice and best practices for presenting scientific information to your target audience, from pedagogy to design, technical specs to usability, timelines to costs and everything in between.

Fast Sketch Picture Sequence

Visual storytelling – fast sketch

February 12, 2017/in Video and animation /by Stefan Wolf

Over the past two to three years, there has been a huge increase in the use of Fast Sketch animation to convey explanations and information. Read more

https://www.cast-pharma.com/wp-content/uploads/2014/10/fast-sketch-picture-sequence.jpg 540 1420 Stefan Wolf https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Stefan Wolf2017-02-12 14:02:552020-10-28 10:14:41Visual storytelling – fast sketch

Team discussions – benefit from the knowledge of peers

November 2, 2017/in Learning and Training /by Lisa Kube

Team discussions allow learners to benefit from each other’s knowledge and to close their individual knowledge gaps in small teams. They also offer learners the opportunity to scrutinize their current knowledge and obtain new insights in the process.

https://www.cast-pharma.com/wp-content/uploads/2017/11/MasterClass_Section_02_Team_discussions_01.jpg 540 1420 Lisa Kube https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Lisa Kube2017-11-02 13:28:102019-11-08 12:39:01Team discussions – benefit from the knowledge of peers

Gagné‘s steps of instruction

October 18, 2017/in Learning and Training, Learning theories /by Thomas Frei

Educational psychologist Robert M. Gagné’s general guidelines can be extremely useful when designing effective learning systems. Read more

https://www.cast-pharma.com/wp-content/uploads/2017/12/gagnes_steps_of_instruction.jpg 540 1420 Thomas Frei https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Thomas Frei2017-10-18 15:17:262019-11-08 12:39:12Gagné‘s steps of instruction

Strengths and weaknesses of expert presentations

September 13, 2017/in Learning and Training /by Lisa Kube

Expert presentations are widely used for training medical affairs in the pharmaceutical industry. While having a number of advantages, expert presentations alone are insufficient to prepare medical staff for their professional responsibilities.

https://www.cast-pharma.com/wp-content/uploads/2017/11/MasterClass_Section_07_Strengths_weaknesses_01.jpg 540 1420 Lisa Kube https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Lisa Kube2017-09-13 14:16:032019-11-08 12:39:34Strengths and weaknesses of expert presentations

Dual coding theory

September 5, 2017/in Learning and Training /by Thomas Frei

Psychology professor and writer Allan Paivio hypothesized that visual input and verbal input are processed differently in the human mind and the information learned is then organized using mental codes corresponding to these separate representations. Read more

https://www.cast-pharma.com/wp-content/uploads/2017/12/dual_coding_theory.jpg 540 1420 Thomas Frei https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Thomas Frei2017-09-05 12:35:442019-11-08 12:39:42Dual coding theory

Load management

August 16, 2017/in Learning and Training /by Thomas Frei

Another very important point to consider when designing educational tools is the perfect balance between holding the learner’s interest and avoiding an exhausting overload of information. Read more

https://www.cast-pharma.com/wp-content/uploads/2017/12/load_vs_overload.jpg 540 1420 Thomas Frei https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Thomas Frei2017-08-16 12:38:012019-11-08 12:39:51Load management

The essential role of coffee breaks for collaborative learning

July 25, 2017/in Learning and Training /by Lisa Kube

Having regular coffee breaks contributes to the success of MasterClass collaborative learning scenarios. It gives learners the chance to get together after a set of activities and presentations to discuss the topics they have learned about.

https://www.cast-pharma.com/wp-content/uploads/2017/11/MasterClass_Section_10_coffee_breaks_01.jpg 540 1420 Lisa Kube https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Lisa Kube2017-07-25 14:36:362019-11-08 12:39:59The essential role of coffee breaks for collaborative learning

Visual storytelling – the fast lane into the minds of your target group

May 11, 2017/in Slide decks /by Thomas Frei

Your messages constantly compete with a host of other information, bombarding your target group daily. As a result, the following rule applies: Read more

https://www.cast-pharma.com/wp-content/uploads/2015/02/Fast_Lane_CAST_PHARMA1.png 540 1420 Thomas Frei https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Thomas Frei2017-05-11 17:09:102020-10-20 07:00:35Visual storytelling – the fast lane into the minds of your target group

Storyboard – the basis of any animation

May 2, 2016/in Video and animation /by Stefan Wolf

The storyboard is one of the most important work components for clients. Developed in close cooperation between medical and creative experts with years of experience, it contains the content of your story and shows how it will be displayed in the final film. Read more

https://www.cast-pharma.com/wp-content/uploads/2016/04/Storyboard_V01.jpg 540 1420 Stefan Wolf https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Stefan Wolf2016-05-02 11:04:572020-10-20 07:00:36Storyboard – the basis of any animation

Communicating complex content clearly with animated infographics

October 30, 2015/in Slide decks /by Stefan Wolf

If you need to take in a lot of information within a short space of time, you cannot afford to delve into complicated tables or long scientific papers. Read more

https://www.cast-pharma.com/wp-content/uploads/2015/10/Infographics.jpg 540 1420 Stefan Wolf https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Stefan Wolf2015-10-30 13:45:082020-10-20 07:00:37Communicating complex content clearly with animated infographics

Useful technology or marketing gag? – virtual reality in pharma and biotech

July 7, 2015/in Video and animation, Interactive Tools /by Stefan Wolf

Virtual reality is an unmistakable new trend in the pharma and biotech industries. Wikipedia defines it as “immersive multimedia or computer-simulated life” that “replicates an environment that simulates physical presence in places in the real world or imagined worlds.” Read more

https://www.cast-pharma.com/wp-content/uploads/2015/07/Virtual_Reality_CAST_PHARMA.png 540 1420 Stefan Wolf https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Stefan Wolf2015-07-07 09:30:152020-10-20 07:00:37Useful technology or marketing gag? – virtual reality in pharma and biotech

Less is more – the key to success: interactive applications vs. films

May 21, 2015/in Video and animation /by Stefan Wolf

Both interactive tablet applications and conventional films (incl. brand story, mechanism of action, mode of disease and study results) are very effective tools in their own right and both have their advantages and disadvantages. Read more

https://www.cast-pharma.com/wp-content/uploads/2014/12/MoA_vs_Interactive_01.png 540 1420 Stefan Wolf https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Stefan Wolf2015-05-21 14:13:032020-10-20 07:00:38Less is more – the key to success: interactive applications vs. films

How Apple revolutionized pharmaceutical marketing – reflections on interactive applications

December 15, 2014/in Learning theories, Interactive Tools /by Thomas Frei

Less than 5 years ago, Apple brought interactive applications from unwieldy computer screens on to the portable iPad, triggering a hype and opening up revolutionary new avenues in pharma communication. Read more

https://www.cast-pharma.com/wp-content/uploads/2015/05/pharmaceutical_marketing.jpg 540 1420 Thomas Frei https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Thomas Frei2014-12-15 12:54:372020-10-20 07:00:39How Apple revolutionized pharmaceutical marketing – reflections on interactive applications
Making of Medical 3D-Animation

Behind the scenes at CAST PHARMA

September 18, 2014/in Video and animation /by Stefan Wolf

Our clients visit us regularly to discuss projects, exchange experiences, and see how we work firsthand. It is especially fascinating for them to look over the shoulder of a 3D animator and observe the creation of a 3D animation live. Read more

https://www.cast-pharma.com/wp-content/uploads/2014/10/Making_of_Medical_3D-Animation_CAST_PHARMA.jpg 391 1030 Stefan Wolf https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Stefan Wolf2014-09-18 07:36:282020-10-20 07:00:39Behind the scenes at CAST PHARMA
Procurement and Sourcing

Procurement and sourcing – who would you recommend for this job?

August 29, 2014/in Video and animation /by Stefan Wolf

When brand teams in pharmaceutical companies need a special service for their product, the path usually leads to procurement. Brand teams frequently have questions like: Read more

https://www.cast-pharma.com/wp-content/uploads/2014/10/Procurement_and_Sourcing_CAST_PHARMA.jpg 540 1420 Stefan Wolf https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Stefan Wolf2014-08-29 07:58:312020-10-20 07:00:39Procurement and sourcing – who would you recommend for this job?
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Case studies:

  • Develop and improve a scientific slide deck
  • Explain the mechanism of action or disease pathophysiology
  • Illustrate a patient journey or communicate with patients
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  • Develop engaging activities to support a scientific training initiative

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