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VISUALSTORYTELLING

Everyone employed in marketing, medical affairs, learning, and training encounters the challenges of communicating complex, scientific material in a clear and accessible manner. This expert blog contains advice and best practices for presenting scientific information to your target audience, from pedagogy to design, technical specs to usability, timelines to costs and everything in between.

Cloud-based explainer video tools versus a visual storytelling agency: which one is right for you?

July 13, 2022/in Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training, Medical animation and explainer videos /by Eva Anne Rentzsch

Whether you’re a pharma marketing manager or medical communications manager, every day you need to package information attractively for your target audience. Explainer videos can have an enormous impact. But who will write the storyboard? Who will animate the video? And why can’t you just do it yourself with some cheap software? Why bother explaining everything to an agency? Read more

https://www.cast-pharma.com/wp-content/uploads/2022/07/Blog_Header_Tool_vs_Agency.jpg 608 1280 Eva Anne Rentzsch https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Eva Anne Rentzsch2022-07-13 13:58:482023-04-24 15:10:05Cloud-based explainer video tools versus a visual storytelling agency: which one is right for you?
How to develop engaging interactive presentations for conference booths with PowerPoint

How to develop engaging interactive presentations for conference booths with PowerPoint

May 18, 2022/in Medical congresses & conferences, Scientific slide decks /by Stefan Wolf

After two tough years of the COVID-19 pandemic with almost no on-site scientific events, medical conferences are finally getting back to normal. People are increasingly meeting face-to-face again, not only via Teams, Zoom, or virtual conferences. It is once again time for creative ideas to make booths attractive and fill them with compelling content.
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https://www.cast-pharma.com/wp-content/uploads/2022/05/Blog_Header_1280x608px_03_a65f2c129839d46d281935bb28c56c26_2000.jpg 627 1200 Stefan Wolf https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Stefan Wolf2022-05-18 13:10:242025-01-21 08:24:00How to develop engaging interactive presentations for conference booths with PowerPoint

Different tools for different audiences: animated PowerPoint presentation vs animated film

September 27, 2021/in Medical congresses & conferences, Medical affairs & medical marketing, Medical animation and explainer videos, Scientific slide decks /by Alexander Roeder

HCPs, patients, and employees need reliable information, so they can make more informed decisions. Your MSLs need to learn how to communicate with specialists about newly published clinical trial results. Read more

https://www.cast-pharma.com/wp-content/uploads/2016/06/Header_PPT_3D_01.jpg 540 1420 Alexander Roeder https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Alexander Roeder2021-09-27 11:30:362025-01-21 08:27:17Different tools for different audiences: animated PowerPoint presentation vs animated film

Tailor-made country adaptations for animated films

January 19, 2021/in Medical affairs & medical marketing, Medical animation and explainer videos /by Stefan Wolf

Clients often ask us if we can translate videos we’ve produced for them. Yes, we absolutely can! We have translated our films into many languages, including German, French, Spanish, Italian, Hungarian, Russian and more. Read more

https://www.cast-pharma.com/wp-content/uploads/2014/07/Blog_Header_Country_Adaptations.jpg 608 1280 Stefan Wolf https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Stefan Wolf2021-01-19 11:06:212025-01-21 08:28:26Tailor-made country adaptations for animated films

Why pharmaceutical companies need a visual storytelling agency

November 30, 2020/in Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training, Medical animation and explainer videos, eLearning & engaging activities, Scientific slide decks, Illustrations & infographics /by Stefan Wolf

Pharmaceutical and biotech companies today work with many specialized agencies to position their brands and develop their communication goals for different therapeutic areas. It is often difficult to determine which tasks can be performed by which type of agency.

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https://www.cast-pharma.com/wp-content/uploads/2020/11/Blog_Header_02.jpg 608 1280 Stefan Wolf https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Stefan Wolf2020-11-30 10:17:172023-04-25 14:35:02Why pharmaceutical companies need a visual storytelling agency

Why it makes sense to hire an outsourcing agency instead of creating slide decks internally

October 27, 2020/in Scientific slide decks, Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training /by Stefan Wolf

PowerPoint presentations are extremely powerful tools to help pharmaceutical and biotech companies reach their communication goals. They can serve as eLearning courses, scientific platforms, or live-presentations at (virtual) congresses. Unfortunately, despite this potential, the development of PowerPoint slide decks often does not get the attention it deserves. Read more

https://www.cast-pharma.com/wp-content/uploads/2020/10/Blog_Header_Outsourcing_Agency_02.jpg 627 1200 Stefan Wolf https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Stefan Wolf2020-10-27 12:34:152024-05-03 08:22:24Why it makes sense to hire an outsourcing agency instead of creating slide decks internally

Analogies – thinking outside the box

October 26, 2020/in Illustrations & infographics, Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training, Medical animation and explainer videos, eLearning & engaging activities, Scientific slide decks /by Stefan Wolf
Medical and marketing managers in the pharmaceutical and biotech industry are often faced with the following problem: Despite having produced extensive materials, they still fail to get their key message across to the target audience. Read more
https://www.cast-pharma.com/wp-content/uploads/2020/10/Blog_Header_Analogies.jpg 608 1280 Stefan Wolf https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Stefan Wolf2020-10-26 10:34:312025-01-21 08:29:21Analogies – thinking outside the box

How a clear goal makes a better slide deck

August 25, 2020/in Scientific slide decks, Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training /by Thomas Frei

Today we are going to discuss why not having a clear goal is a reason a slide deck might fail. But why do our slide decks need a goal in the first place? Think about it! Read more

https://www.cast-pharma.com/wp-content/uploads/2020/08/Blog_Header_v01.jpg 608 1280 Thomas Frei https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Thomas Frei2020-08-25 13:09:082024-05-03 09:23:21How a clear goal makes a better slide deck

Bringing scientific study data to life with animation

September 3, 2020/in Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training, Medical animation and explainer videos /by Stefan Wolf

Academic publications present scientific studies and clinical trials in a text-heavy format. That means several pages of black print on white paper. Read more

https://www.cast-pharma.com/wp-content/uploads/2017/11/Header_Image_Study_Results.jpg 540 1420 Stefan Wolf https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Stefan Wolf2020-09-03 10:27:322023-04-24 15:18:20Bringing scientific study data to life with animation

Making Scientific 3D Computer Animation that Pays Off

August 31, 2020/in Medical affairs & medical marketing, Medical animation and explainer videos /by Colin Korell

The three rules for when to use 3D computer animation in MoA and MoD videos

When it comes to mechanism of action and mechanism of disease videos, 3D computer animation is the gold standard. 3D animation can help an audience fully understand how a drug blocks a receptor or how a virus infects a cell. Read more

https://www.cast-pharma.com/wp-content/uploads/2020/08/ecoli_head.jpg 608 1280 Colin Korell https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Colin Korell2020-08-31 08:37:052023-04-24 15:19:32Making Scientific 3D Computer Animation that Pays Off

How to transform a boring slide deck into an exciting scientific visual story

August 19, 2020/in Scientific slide decks, Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training /by Stefan Wolf

It’s true. PowerPoint presentations have a bad reputation in the pharmaceutical and biotech industry. All too often, they’re boring and stuffed full of information that nobody can remember, or else so badly designed that they leave audiences bewildered. And yet every day countless new bad slides are created for yet more yawn-inducing presentations. Read more

https://www.cast-pharma.com/wp-content/uploads/2020/10/Blog_Header_Visual_Story.jpg 608 1280 Stefan Wolf https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Stefan Wolf2020-08-19 12:07:082024-05-03 08:26:48How to transform a boring slide deck into an exciting scientific visual story

How slides can be significantly improved with three simple steps

August 7, 2020/in Scientific slide decks, Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training /by Eva Anne Rentzsch

With today’s slides, the “before and after” effect is not immediately obvious, but we still have some tips for their improvement that can be applied to many other cases. Notice that the initial slide uses the same colors for both the left and right infographics. This is misleading for the viewer, because the representations actually have nothing to do with each other.

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https://www.cast-pharma.com/wp-content/uploads/2020/08/blog_header.jpg 608 1280 Eva Anne Rentzsch https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Eva Anne Rentzsch2020-08-07 06:51:342024-05-03 08:23:45How slides can be significantly improved with three simple steps

How to present facts with visual storytelling

August 5, 2020/in Scientific slide decks, Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training /by Eva Anne Rentzsch

Today we want to look at an example of how facts can be either lost or presented with impressive visual storytelling. The initial slide lists too many facts as boring bullet points, so the target audience is forced to read text instead of focusing on the presenter.

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https://www.cast-pharma.com/wp-content/uploads/2020/08/blog_header-2.jpg 608 1280 Eva Anne Rentzsch https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Eva Anne Rentzsch2020-08-05 06:51:562024-05-03 08:30:44How to present facts with visual storytelling

How simple infographics can add value to your presentation

July 29, 2020/in Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training, Scientific slide decks, Illustrations & infographics /by Eva Anne Rentzsch

Today’s slide illustrates how simple infographics in combination with precise statements can add value to your presentation. The original slide shows a clear gap between visuals and texts: the visuals fail to support the content, misdirect the viewer’s focus, and are even misleading.

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https://www.cast-pharma.com/wp-content/uploads/2020/07/blog_header_preview.jpg 608 1280 Eva Anne Rentzsch https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Eva Anne Rentzsch2020-07-29 06:53:082025-01-21 09:19:09How simple infographics can add value to your presentation

Transforming a boring image with bullet points into a slide reflecting the beauty and complexity of nature

July 23, 2020/in Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training, Scientific slide decks, Illustrations & infographics /by Stefan Wolf
Today’s slide is meant to introduce a more extensive topic but, with its dense text and unimpressive graphic, it would fail to excite a target group’s curiosity.

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https://www.cast-pharma.com/wp-content/uploads/2020/07/blog-head-gpcr.jpg 608 1280 Stefan Wolf https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Stefan Wolf2020-07-23 11:09:472025-01-21 09:20:04Transforming a boring image with bullet points into a slide reflecting the beauty and complexity of nature
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Visual Stories for:

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Output formats:

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  • Medical animation and explainer videos
  • eLearning & engaging activities

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