Everyone employed in marketing, medical affairs, learning, and training encounters the challenges of communicating complex, scientific material in a clear and accessible manner. This expert blog contains advice and best practices for presenting scientific information to your target audience, from pedagogy to design, technical specs to usability, timelines to costs and everything in between.
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Gagné‘s steps of instruction
/Comments Disabled/in Learning and Training, Learning theories /by Thomas FreiEducational psychologist Robert M. Gagné’s general guidelines can be extremely useful when designing effective learning systems. Read more
Strengths and weaknesses of expert presentations
/Comments Disabled/in Learning and Training /by Lisa KubeExpert presentations are widely used for training medical affairs in the pharmaceutical industry. While having a number of advantages, expert presentations alone are insufficient to prepare medical staff for their professional responsibilities.
Dual coding theory
/Comments Disabled/in Learning and Training /by Thomas FreiPsychology professor and writer Allan Paivio hypothesized that visual input and verbal input are processed differently in the human mind and the information learned is then organized using mental codes corresponding to these separate representations. Read more
Load management
/Comments Disabled/in Learning and Training /by Thomas FreiAnother very important point to consider when designing educational tools is the perfect balance between holding the learner’s interest and avoiding an exhausting overload of information. Read more
The essential role of coffee breaks for collaborative learning
/Comments Disabled/in Learning and Training /by Lisa KubeHaving regular coffee breaks contributes to the success of MasterClass collaborative learning scenarios. It gives learners the chance to get together after a set of activities and presentations to discuss the topics they have learned about.
Different tools for different audiences: animated PowerPoint presentation vs 3D animated film
/Comments Disabled/in Video and animation, Slide decks /by Alexander RoederOver the last few years, more and more pharmaceutical and biotech companies have discovered digital deliverables and have started taking advantage of this wide range of digital media formats Read more
Storyboard – the basis of any animation
/Comments Disabled/in Video and animation /by Stefan WolfThe storyboard is one of the most important work components for clients. Developed in close cooperation between medical and creative experts with years of experience, it contains the content of your story and shows how it will be displayed in the final film. Read more
Communicating complex content clearly with animated infographics
/Comments Disabled/in Slide decks /by Stefan WolfIf you need to take in a lot of information within a short space of time, you cannot afford to delve into complicated tables or long scientific papers. Read more
Useful technology or marketing gag? – virtual reality in pharma and biotech
/Comments Disabled/in Video and animation, Interactive Tools /by Stefan WolfVirtual reality is an unmistakable new trend in the pharma and biotech industries. Wikipedia defines it as “immersive multimedia or computer-simulated life” that “replicates an environment that simulates physical presence in places in the real world or imagined worlds.” Read more
Less is more – the key to success: interactive applications vs. films
/Comments Disabled/in Video and animation /by Stefan WolfBoth interactive tablet applications and conventional films (incl. brand story, mechanism of action, mode of disease and study results) are very effective tools in their own right and both have their advantages and disadvantages. Read more
How Apple revolutionized pharmaceutical marketing – reflections on interactive applications
/Comments Disabled/in Learning theories, Interactive Tools /by Thomas FreiLess than 5 years ago, Apple brought interactive applications from unwieldy computer screens on to the portable iPad, triggering a hype and opening up revolutionary new avenues in pharma communication. Read more
Behind the scenes at CAST PHARMA
/Comments Disabled/in Video and animation /by Stefan WolfOur clients visit us regularly to discuss projects, exchange experiences, and see how we work firsthand. It is especially fascinating for them to look over the shoulder of a 3D animator and observe the creation of a 3D animation live. Read more
Procurement and sourcing – who would you recommend for this job?
/Comments Disabled/in Video and animation /by Stefan WolfWhen brand teams in pharmaceutical companies need a special service for their product, the path usually leads to procurement. Brand teams frequently have questions like: Read more
Stereoscopic 3D animations
/Comments Disabled/in Video and animation /by Stefan WolfStereoscopic 3D animations need technical expertise. But a great show is not enough: huge amounts of scientific information can be communicated memorably when combined with an ingenious story. Read more