To differentiate their product from the competition, communicating the results of scientific studies is crucial for pharmaceutical and biotech companies. Their MSLs need effective tools in order to be able to engage health care professionals in a meaningful dialogue.
About Stefan Wolf
Stefan Wolf is also a founder of CAST PHARMA and currently serves as CEO. He is driven by his vision of building an international, ever-expanding, and continuously innovating company. His ingenuity in marketing and his instinct for strategy and business development are the perfect complement to Thomas. Stefan advises pharma, biotech, and animal health companies, as well as their partner agencies, about how they can use 3D mode-of-action animations and interactive applications to present their scientific results to their target groups in a way that is informative, but easy to understand, scientifically correct, but visually appealing, and high quality, but cost efficient. With these tools, companies can persuade key decision makers and opinion leaders more effectively. Stefan is convinced: “Even the most complicated pharmaceutical processes can be explained and communicated in a simple manner.”
Entries by Stefan Wolf
Academic publications present scientific studies and clinical trials in a text-heavy format. That means several pages of black print on white paper.
The storyboard is one of the most important work components for clients. Developed in close cooperation between medical and creative experts with years of experience, it contains the content of your story and shows how it will be displayed in the final film.
If you need to take in a lot of information within a short space of time, you cannot afford to delve into complicated tables or long scientific papers.
Virtual reality is an unmistakable new trend in the pharma and biotech industries. Wikipedia defines it as “immersive multimedia or computer-simulated life” that “replicates an environment that simulates physical presence in places in the real world or imagined worlds.”
Both interactive tablet applications and conventional films (incl. brand story, mechanism of action, mode of disease and study results) are very effective tools in their own right and both have their advantages and disadvantages.
Product managers in pharmaceutical marketing are often faced with the following problem: Despite having produced extensive materials, they still fail to get their key message across to the target audience.
Our clients visit us regularly to discuss projects, exchange experiences, and see how we work firsthand. It is especially fascinating for them to look over the shoulder of a 3D animator and observe the creation of a 3D animation live.
When brand teams in pharmaceutical companies need a special service for their product, the path usually leads to procurement. Brand teams frequently have questions like:
Stereoscopic 3D animations need technical expertise. But a great show is not enough: huge amounts of scientific information can be communicated memorably when combined with an ingenious story.