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VISUALSTORYTELLING

Everyone employed in marketing, medical affairs, learning, and training encounters the challenges of communicating complex, scientific material in a clear and accessible manner. This expert blog contains advice and best practices for presenting scientific information to your target audience, from pedagogy to design, technical specs to usability, timelines to costs and everything in between.

How to create an effective learning and development program for medical affairs–part 2

February 15, 2018/in Medical affairs & medical marketing, Medical learning & training, eLearning & engaging activities /by Anja Kloss, PhD

An interview with Thomas Frei, executive creative director at CAST PHARMA

This is the second part of an interview with Thomas Frei, executive creative director of CAST PHARMA, offering insights into the learning and development (L&D) philosophy of CAST PHARMA. Read more

https://www.cast-pharma.com/wp-content/uploads/2018/02/interview_part2_of_2_02.jpg 785 1396 Anja Kloss, PhD https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Anja Kloss, PhD2018-02-15 14:51:322023-04-25 12:16:45How to create an effective learning and development program for medical affairs–part 2

How to create an effective learning and development program for medical affairs–part 1

February 14, 2018/in eLearning & engaging activities, Medical affairs & medical marketing, Medical learning & training /by Anja Kloss, PhD

An interview with Thomas Frei, executive creative director at CAST PHARMA

Learning and development (L&D) is something that accompanies you throughout your entire life. Learning for your career does not end with graduation or an academic degree. Read more

https://www.cast-pharma.com/wp-content/uploads/2018/02/interview_part1_of_2_03.jpg 785 1396 Anja Kloss, PhD https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Anja Kloss, PhD2018-02-14 14:44:072023-04-25 12:17:51How to create an effective learning and development program for medical affairs–part 1

Sharpening the message of key study results

January 23, 2018/in Medical affairs & medical marketing /by Stefan Wolf

To differentiate their product from the competition, communicating the results of scientific studies is crucial for pharmaceutical and biotech companies. Their MSLs need effective tools in order to be able to engage health care professionals in a meaningful dialogue. Read more

https://www.cast-pharma.com/wp-content/uploads/2018/01/WasteBinAnalogy_v02_01.jpg 627 1200 Stefan Wolf https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Stefan Wolf2018-01-23 14:46:152023-04-25 12:19:03Sharpening the message of key study results

Don’t overload your learners: Getting rid of redundant explanations of visuals in eLearning tools

December 18, 2017/in Medical affairs & medical marketing, Medical learning & training, eLearning & engaging activities /by Julia Reinhard, PhD

Creating eLearning tools for medical affairs is a complex project. The scientific content needs to be carefully compiled and organized, and different theories about learning need to be considered in order to design a didactic concept. Read more

https://www.cast-pharma.com/wp-content/uploads/2017/12/Header_Audio_vs_Text.jpg 540 1420 Julia Reinhard, PhD https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Julia Reinhard, PhD2017-12-18 14:39:102023-04-25 12:28:58Don’t overload your learners: Getting rid of redundant explanations of visuals in eLearning tools

How a clear structure helps to achieve a precise comparison

August 11, 2020/in Scientific slide decks, Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training, eLearning & engaging activities /by Anita Kunert

Today’s slide compares two carbohydrate structures used to formulate iron-replacement therapies. The original slide gives a lot of information on the differences between the two structures and what that means, but there is no clear graphic structure showing a comparison.
Read more

https://www.cast-pharma.com/wp-content/uploads/2020/10/Blog_Header_ba3.jpg 608 1280 Anita Kunert https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Anita Kunert2020-08-11 06:52:202023-04-25 12:30:49How a clear structure helps to achieve a precise comparison

Laying the groundwork for a multi-unit eLearning tool for medical training

December 1, 2017/in Medical learning & training, eLearning & engaging activities /by Julia Reinhard, PhD

eLearning tools are important for pharmaceutical and biotech companies to provide their employees with the foundational knowledge they need for carrying out their responsibilities. Read more

https://www.cast-pharma.com/wp-content/uploads/2017/12/Header_Image_Setup_eLearning.jpg 540 1420 Julia Reinhard, PhD https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Julia Reinhard, PhD2017-12-01 14:12:482023-04-25 12:31:51Laying the groundwork for a multi-unit eLearning tool for medical training

Telling a visual story using a scientific slide deck

November 24, 2017/in Scientific slide decks, Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training /by Colin Korell

Scientific slide decks, mostly implemented in PowerPoint, play many important roles in medical affairs:
Read more

https://www.cast-pharma.com/wp-content/uploads/2017/11/Header_Slide_Decks_Overview.jpg 540 1420 Colin Korell https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Colin Korell2017-11-24 15:49:382023-04-25 12:32:49Telling a visual story using a scientific slide deck

Self-directed learning with PowerPoint: visually appealing and cost effective

November 17, 2017/in Medical affairs & medical marketing, Medical learning & training, eLearning & engaging activities, Scientific slide decks /by Julia Reinhard, PhD

Training for Medical Affairs is always challenging—particularly in the onboarding phase, when employees with different knowledge levels start their jobs at different points in time. Read more

https://www.cast-pharma.com/wp-content/uploads/2017/11/Header_eLearning_PPT.jpg 540 1420 Julia Reinhard, PhD https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Julia Reinhard, PhD2017-11-17 15:10:512023-04-25 12:34:34Self-directed learning with PowerPoint: visually appealing and cost effective
Fast Sketch Picture Sequence

Visual storytelling – fast sketch

February 12, 2017/in Medical congresses & conferences, Medical affairs & medical marketing, Medical animation and explainer videos /by Stefan Wolf

Over the past two to three years, there has been a huge increase in the use of Fast Sketch animation to convey explanations and information. Read more

https://www.cast-pharma.com/wp-content/uploads/2014/10/fast-sketch-picture-sequence.jpg 540 1420 Stefan Wolf https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Stefan Wolf2017-02-12 14:02:552023-04-25 12:35:44Visual storytelling – fast sketch

Team discussions – benefit from the knowledge of peers

November 2, 2017/in Learning and Training /by Lisa Kube

Team discussions allow learners to benefit from each other’s knowledge and to close their individual knowledge gaps in small teams. They also offer learners the opportunity to scrutinize their current knowledge and obtain new insights in the process.

https://www.cast-pharma.com/wp-content/uploads/2017/11/MasterClass_Section_02_Team_discussions_01.jpg 540 1420 Lisa Kube https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Lisa Kube2017-11-02 13:28:102019-11-08 12:39:01Team discussions – benefit from the knowledge of peers

Gagné‘s steps of instruction

October 18, 2017/in Medical learning & training, eLearning & engaging activities /by Thomas Frei

Educational psychologist Robert M. Gagné’s general guidelines can be extremely useful when designing effective learning systems. Read more

https://www.cast-pharma.com/wp-content/uploads/2017/12/gagnes_steps_of_instruction.jpg 540 1420 Thomas Frei https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Thomas Frei2017-10-18 15:17:262023-04-25 12:36:50Gagné‘s steps of instruction

Strengths and weaknesses of expert presentations

September 13, 2017/in Learning and Training /by Lisa Kube

Expert presentations are widely used for training medical affairs in the pharmaceutical industry. While having a number of advantages, expert presentations alone are insufficient to prepare medical staff for their professional responsibilities.

https://www.cast-pharma.com/wp-content/uploads/2017/11/MasterClass_Section_07_Strengths_weaknesses_01.jpg 540 1420 Lisa Kube https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Lisa Kube2017-09-13 14:16:032019-11-08 12:39:34Strengths and weaknesses of expert presentations

Dual coding theory

September 5, 2017/in Medical learning & training, eLearning & engaging activities /by Thomas Frei

Psychology professor and writer Allan Paivio hypothesized that visual input and verbal input are processed differently in the human mind and the information learned is then organized using mental codes corresponding to these separate representations. Read more

https://www.cast-pharma.com/wp-content/uploads/2017/12/dual_coding_theory.jpg 540 1420 Thomas Frei https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Thomas Frei2017-09-05 12:35:442023-04-25 12:42:22Dual coding theory

Load management

August 16, 2017/in Medical learning & training, eLearning & engaging activities /by Thomas Frei

Another very important point to consider when designing educational tools is the perfect balance between holding the learner’s interest and avoiding an exhausting overload of information. Read more

https://www.cast-pharma.com/wp-content/uploads/2017/12/load_vs_overload.jpg 540 1420 Thomas Frei https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Thomas Frei2017-08-16 12:38:012023-04-25 12:42:57Load management

The essential role of coffee breaks for collaborative learning

July 25, 2017/in Medical learning & training, eLearning & engaging activities /by Lisa Kube

Having regular coffee breaks contributes to the success of MasterClass collaborative learning scenarios. It gives learners the chance to get together after a set of activities and presentations to discuss the topics they have learned about.

https://www.cast-pharma.com/wp-content/uploads/2017/11/MasterClass_Section_10_coffee_breaks_01.jpg 540 1420 Lisa Kube https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Lisa Kube2017-07-25 14:36:362023-04-25 12:43:49The essential role of coffee breaks for collaborative learning
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Visual Stories for:

  • Medical congresses & conferences
  • Medical affairs & medical marketing
  • Medical learning & training

Output formats:

  • Illustrations & infographics
  • Scientific slide decks
  • Medical animation and explainer videos
  • eLearning & engaging activities

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