Everyone employed in marketing, medical affairs, learning, and training encounters the challenges of communicating complex, scientific material in a clear and accessible manner. This expert blog contains advice and best practices for presenting scientific information to your target audience, from pedagogy to design, technical specs to usability, timelines to costs and everything in between.
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How poorly designed slide decks can have devastating consequences in the pharma industry
/in Scientific slide decks, Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training /by Thomas FreiRead more
Understanding the concept of an anti-tumor vaccine
/in Medical affairs & medical marketing, Scientific slide decks, Medical congresses & conferences /by Anita KunertRead more
How to build better slide decks
/in Scientific slide decks, Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training /by Thomas FreiRead more
Stress response physiology
/in Scientific slide decks, Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training /by Stefan WolfRead more
Escape Mechanisms Slide Deck
/in Medical learning & training, Scientific slide decks, Medical congresses & conferences, Medical affairs & medical marketing /by Stefan WolfRead more
How to effectively retain knowledge
/in Medical learning & training, eLearning & engaging activities /by Katrin Rudolf, PhDIt happens. Mixing up terms, stumbling over complicated phrases, or forgetting key information. Whether working in sales or medical affairs, it can be tough to remember all the details. The cost of forgetting can mean not being taken seriously by peers or even damaging relationships with KOLs. Read more
Reinforcement training tools: How to develop transferable knowledge
/in Medical learning & training, eLearning & engaging activities /by Katrin Rudolf, PhDLearning is not a singular event. It’s a journey. A crucial part of this journey is developing transferable knowledge that lets us apply what we’ve learned in many different contexts.
Learning facts, concepts, and terminology is the first step towards developing transferable knowledge. When taking this first step, learners may face these three challenges: Read more
Engaging eLearning tools with a fresh editorial design
/in Medical learning & training, eLearning & engaging activities /by Julia Reinhard, PhDEvery day, employees working in medical affairs use high-quality apps and read interactive digital publications with a sleek and clean design. They do all of this after they get home from work. And the next day the same employees go to work and sit in front of boring slides to learn information crucial for their profession. How design can engage or derail an eLearning. Read more
How to create an effective learning and development program for medical affairs–part 2
/in eLearning & engaging activities, Medical affairs & medical marketing, Medical learning & training /by Anja Kloss, PhDAn interview with Thomas Frei, executive creative director at CAST PHARMA
This is the second part of an interview with Thomas Frei, executive creative director of CAST PHARMA, offering insights into the learning and development (L&D) philosophy of CAST PHARMA. Read more
How to create an effective learning and development program for medical affairs–part 1
/in Medical affairs & medical marketing, Medical learning & training, eLearning & engaging activities /by Anja Kloss, PhDAn interview with Thomas Frei, executive creative director at CAST PHARMA
Learning and development (L&D) is something that accompanies you throughout your entire life. Learning for your career does not end with graduation or an academic degree. Read more
Sharpening the message of key study results
/in Medical affairs & medical marketing /by Stefan WolfTo differentiate their product from the competition, communicating the results of scientific studies is crucial for pharmaceutical and biotech companies. Their MSLs need effective tools in order to be able to engage health care professionals in a meaningful dialogue. Read more
Don’t overload your learners: Getting rid of redundant explanations of visuals in eLearning tools
/in Medical affairs & medical marketing, Medical learning & training, eLearning & engaging activities /by Julia Reinhard, PhDCreating eLearning tools for medical affairs is a complex project. The scientific content needs to be carefully compiled and organized, and different theories about learning need to be considered in order to design a didactic concept. Read more
How a clear structure helps to achieve a precise comparison
/in Scientific slide decks, Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training, eLearning & engaging activities /by Anita KunertToday’s slide compares two carbohydrate structures used to formulate iron-replacement therapies. The original slide gives a lot of information on the differences between the two structures and what that means, but there is no clear graphic structure showing a comparison.
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Laying the groundwork for a multi-unit eLearning tool for medical training
/in Medical learning & training, eLearning & engaging activities /by Julia Reinhard, PhDeLearning tools are important for pharmaceutical and biotech companies to provide their employees with the foundational knowledge they need for carrying out their responsibilities. Read more
Telling a visual story using a scientific slide deck
/in Scientific slide decks, Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training /by Colin KorellScientific slide decks, mostly implemented in PowerPoint, play many important roles in medical affairs:
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