Visual Storytelling for Medical Affairs & Medical Marketing

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Visual Storytelling for
Medical Affairs &
Medical Marketing

From antibodies to zymogens

As part of your company’s medical team, your responsibilities are many. You make slide decks about your product, the therapeutic area, and side effect management. You work on materials for interacting with KOLs. You prepare trainings for your MSLs. And you support your brand team when they want to produce an MoA video.

At CAST PHARMA, we use visual storytelling to help you deliver these comprehensive materials in familiar formats that are easy for your team to review and use.

Scientific slide decks

Slide decks are a staple in the pharma and biotech industries. Everyday countless new decks are created. They explain clinical studies, detail products and their position in the market, and serve as training tools. While a lot of time is spent thinking about what should go into these decks, often very little time is spent thinking about how this information should be presented. The result? Poorly designed slide decks that lack a consistent scientific story and do not consider the audience they are meant to inform.

Whether improving an existing slide deck or creating one from scratch, it is crucial to combine scientific knowledge with a didactic method to develop great visual stories.

develop engaging self-study tools based on different input materials.

Use the power of visual storytelling to

improve and update an existing slide deck.

improve and update an existing slide deck.

ravamp boring slides.

develop an engaging slide deck based on a scientific publication.

MSL

develop an engaging slide deck to support an online presentation.

HCPs

Medical animation and explainer videos

Animated videos are the gold standard for presenting a drug’s mechanism of action or disease’s pathophysiology. The visual approach can be tailored to your audience and your message. For communication with patients, an illustrated explainer video with a friendly voice-over offers accessible visuals with a warm tone. For congress booths aimed at HCPs, sophisticated 3D animation can add credibility and dive deeper into your story.

Medical animation examples

Explainer video examples

Putting patients
at the heart of your story

Patients should receive the best possible treatment for their disease. They need to learn about diseases and, with the help of a healthcare professional, find the right treatment. Patients and their relatives take an active role in their own education, seeking information on social media and the internet. This makes patient-centric materials vital, and they need to be appropriate, accurate, and well-designed.

Patient explainer video examples

Visual storytelling for scientific publications

The success of a pharmaceutical on the market depends on its efficacy and tolerability, which are determined in clinical trials. Understanding these studies, their rationale, the patient groups involved, the study design, and the results are crucial.

Studies can be prepared and visualized in different ways and at different levels of detail:

One pager, infographic, and slide examples

Animation video examples

Free medical animation brochure

In this overview document, we look at the typical workflow in the development of medical animation, highlight cost drivers, and provide some ballpark figures for project budgets.

Download brochure

Download medical animation brochure

How do you develop a medical animation? And how much does it cost? Download our brochure and find out!

Register for your free copy below!


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At CAST PHARMA we have worked on numerous medical affairs and medical marketing projects.
If you are interested in getting an overview, please contact us!

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