Posts

Visual storytelling – the fast lane into the minds of your target group

Your messages constantly compete with a host of other information, bombarding your target group daily. As a result, the following rule applies: Read more

Analogies – thinking outside the box

Analogies – thinking outside the box

Product managers in pharmaceutical marketing are often faced with the following problem: Despite having produced extensive materials, they still fail to get their key message across to the target audience. Read more