How an agency’s grasp on approval processes can make or break your medical content

If you work in medical affairs, you know that legal, medical, and regulatory review is crucial for the materials your team uses, whether internally, in the field, or at medical congress booths. But what about the agencies you partner with? Do they understand your company’s review process? Read more

Why quality control is key in medical writing and scientific visual storytelling

Working in medical affairs in pharma, you probably have a baseline expectation that your agency partner will thoroughly proofread and run quality control (QC) on the materials they create for you. After all, you want clean copy, stylistic consistency, and easy readability in your slide decks, videos, infographics, and eLearning modules. Read more

7 reasons why PowerPoint is the ideal basis for developing engaging eLearning modules

As a medical affairs employee at a pharmaceutical or biotech company, you understand the importance of continuous learning and professional development. Staying up-to-date on the latest research, treatments, and technologies is crucial for success. This is where eLearning comes into play, allowing you and your colleagues to review required materials at your own pace. Read more

Interactive booth presentations: create meaningful resources for HCPs instead of info dumping

You already know that getting HCPs to visit your medical booth is half the battle. But to keep them there and keep them coming back at future congresses, it’s important to make the experience as useful as possible for them. Read more

Navigating the price range: Unraveling the factors behind visual storytelling solution costs

As a visual storytelling agency, we often face the question of cost when we receive a project briefing and create a proposal. It’s an understandable question. But the answer can vary greatly. In many cases, we first need to provide a price range, which naturally leads clients to wonder, “what do I get for the lower end, and what do I get for the higher end?” Read more

Can we get open files?

When you work with an agency on slide decks, illustrations, infographics, print materials, or videos, you probably want to use these assets for at least a few years and have them adapted for different markets or leverage them for other materials. That requires having what many people call “open files” or “source files.”

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Transforming a live training session into a self-study tool for medical affairs

Training sessions are an essential aspect of any medical affairs team in a pharmaceutical or biotech company. They provide an opportunity for medical affairs professionals to learn about the latest developments, industry best practices, and new product launches. But face-to-face or online training sessions have some limitations. The most obvious: only those who participate on the day of the training session get to access the content. This means that all those who could not participate in the session, as well as new medical affairs professionals who join later, miss out on the valuable information. Read more

Pub-explainer slide decks: Transform a scientific publication into an engaging slide deck

Scientific publications are valuable sources of the latest research findings and study data. Working in pharma, your team relies on this information to keep up to date with the latest developments in their field. Slide decks are often used to disseminate the newest information to internal and external audiences. But it can be challenging to create slides that are both easy to understand and engaging. In this newsletter, we offer some tips to bring publication explainer decks to life. Read more

How much does it cost to visually improve, rework, or redesign a scientific slide deck?

Because we’re so often asked about the costs of editing an existing scientific slide deck, this article will explain exactly how we calculate them. It’s best demonstrated with a sample slide showing the differences between a fix-up, redesign, redraw, and visual storytelling-treatment. This “input slide,” provided by a client, already contains all the content arranged in a table. We’ll show how the content of this one slide can be presented using a variety of methods. You’ll find the costs of these four options for this example in an infographic at the end of the article. Read more

How to create a convincing investor-pitch slide deck

In a pitch to potential investors, biotech companies have to get to the point when explaining their ideas and concepts. The slides accompanying the pitch need to clearly and concisely underline the key information and support the oral presenter. A well-designed slide deck with carefully selected, easily understandable content wins half the battle for the success of an excellent business idea.

But how to create a sophisticated and visually interesting slide deck that captivates your audience? Read more