CAST PHARMA
  • Case Studies
    • Develop and improve a scientific slide deck
    • Explain the mechanism of action or disease pathophysiology
    • Illustrate a patient journey or communicate with patients
    • Visualize a scientific publication and its results
    • Develop engaging activities to support a scientific training initiative
  • Solutions
    • Illustrations, infographics, and graphical abstracts
    • Scientific slide decks
    • Medical animation and explainer videos
    • Medical learning and training
  • About
  • Expert Blog
  • Contact us
  • Search
  • Menu Menu

VISUALSTORYTELLING

Everyone employed in marketing, medical affairs, learning, and training encounters the challenges of communicating complex, scientific material in a clear and accessible manner. This expert blog contains advice and best practices for presenting scientific information to your target audience, from pedagogy to design, technical specs to usability, timelines to costs and everything in between.

How to develop engaging interactive presentations for conference booths with PowerPoint

How to develop engaging interactive presentations for conference booths with PowerPoint

May 18, 2022/in Production Insights, Slide decks, Interactive Tools /by Stefan Wolf

After two tough years of the COVID-19 pandemic with almost no on-site scientific events, medical conferences are finally getting back to normal. People are increasingly meeting face-to-face again, not only via Teams, Zoom, or virtual conferences. It is once again time for creative ideas to make booths attractive and fill them with compelling content.
Read more

https://www.cast-pharma.com/wp-content/uploads/2022/05/Blog_Header_1280x608px_03_a65f2c129839d46d281935bb28c56c26_2000.jpg 608 1280 Stefan Wolf https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Stefan Wolf2022-05-18 13:10:242022-05-18 13:15:12How to develop engaging interactive presentations for conference booths with PowerPoint

Different tools for different audiences: animated PowerPoint presentation vs animated film

September 27, 2021/in Video and animation, Slide decks /by Alexander Roeder

HCPs, patients, and employees need reliable information, so they can make more informed decisions. Your MSLs need to learn how to communicate with specialists about newly published clinical trial results. Read more

https://www.cast-pharma.com/wp-content/uploads/2016/06/Header_PPT_3D_01.jpg 540 1420 Alexander Roeder https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Alexander Roeder2021-09-27 11:30:362021-10-13 07:43:18Different tools for different audiences: animated PowerPoint presentation vs animated film

Tailor-made country adaptations

January 19, 2021/in Video and animation /by Stefan Wolf

Clients often ask us if we can translate videos we’ve produced for them. Yes, we absolutely can! We have translated our films into many languages, including German, French, Spanish, Italian, Hungarian, Russian and more. Read more

https://www.cast-pharma.com/wp-content/uploads/2014/07/Blog_Header_Country_Adaptations.jpg 608 1280 Stefan Wolf https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Stefan Wolf2021-01-19 11:06:212021-01-20 16:14:43Tailor-made country adaptations

Why pharmaceutical companies need a visual storytelling agency

November 30, 2020/in Learning and Training, Video and animation, Slide decks, Interactive Tools /by Stefan Wolf

Pharmaceutical and biotech companies today work with many specialized agencies to position their brands and develop their communication goals for different therapeutic areas. It is often difficult to determine which tasks can be performed by which type of agency.

Read more

https://www.cast-pharma.com/wp-content/uploads/2020/11/Blog_Header_02.jpg 608 1280 Stefan Wolf https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Stefan Wolf2020-11-30 10:17:172020-12-01 08:47:30Why pharmaceutical companies need a visual storytelling agency

Why it makes sense to hire an outsourcing agency instead of creating slide decks internally

October 27, 2020/in Slide decks /by Stefan Wolf

PowerPoint presentations are extremely powerful tools to help pharmaceutical and biotech companies reach their communication goals. They can serve as eLearning courses, scientific platforms, or live-presentations at (virtual) congresses. Unfortunately, despite this potential, the development of PowerPoint slide decks often does not get the attention it deserves. Read more

https://www.cast-pharma.com/wp-content/uploads/2020/10/Blog_Head_Outsouring_Agency.png 608 1280 Stefan Wolf https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Stefan Wolf2020-10-27 12:34:152021-01-20 14:13:56Why it makes sense to hire an outsourcing agency instead of creating slide decks internally

Analogies – thinking outside the box

October 26, 2020/in Learning and Training, Video and animation, Slide decks, Interactive Tools /by Stefan Wolf
Medical and marketing managers in the pharmaceutical and biotech industry are often faced with the following problem: Despite having produced extensive materials, they still fail to get their key message across to the target audience. Read more
https://www.cast-pharma.com/wp-content/uploads/2020/10/Blog_Header_Analogies.jpg 608 1280 Stefan Wolf https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Stefan Wolf2020-10-26 10:34:312020-10-28 09:01:13Analogies – thinking outside the box

How a clear goal makes a better slide deck

August 25, 2020/in Slide decks /by Thomas Frei

Today we are going to discuss why not having a clear goal is a reason a slide deck might fail. But why do our slide decks need a goal in the first place? Think about it! Read more

https://www.cast-pharma.com/wp-content/uploads/2020/08/Blog_Header_v01.jpg 608 1280 Thomas Frei https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Thomas Frei2020-08-25 13:09:082021-01-20 14:12:58How a clear goal makes a better slide deck

Bringing scientific study data to life with animation

September 3, 2020/in Video and animation /by Stefan Wolf

Academic publications present scientific studies and clinical trials in a text-heavy format. That means several pages of black print on white paper. Read more

https://www.cast-pharma.com/wp-content/uploads/2017/11/Header_Image_Study_Results.jpg 540 1420 Stefan Wolf https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Stefan Wolf2020-09-03 10:27:322020-10-20 06:59:46Bringing scientific study data to life with animation

Making Scientific 3D Computer Animation that Pays Off

August 31, 2020/in Video and animation /by Colin Korell

The three rules for when to use 3D computer animation in MoA and MoD videos

When it comes to mechanism of action and mechanism of disease videos, 3D computer animation is the gold standard. 3D animation can help an audience fully understand how a drug blocks a receptor or how a virus infects a cell. Read more

https://www.cast-pharma.com/wp-content/uploads/2020/08/ecoli_head.jpg 608 1280 Colin Korell https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Colin Korell2020-08-31 08:37:052020-08-31 11:25:35Making Scientific 3D Computer Animation that Pays Off

How to transform a boring slide deck into an exciting scientific visual story

August 19, 2020/in Slide decks /by Stefan Wolf

It’s true. PowerPoint presentations have a bad reputation in the pharmaceutical and biotech industry. All too often, they’re boring and stuffed full of information that nobody can remember, or else so badly designed that they leave audiences bewildered. And yet every day countless new bad slides are created for yet more yawn-inducing presentations. Read more

https://www.cast-pharma.com/wp-content/uploads/2020/10/Blog_Header_Visual_Story.jpg 608 1280 Stefan Wolf https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Stefan Wolf2020-08-19 12:07:082020-10-28 10:07:46How to transform a boring slide deck into an exciting scientific visual story

How slides can be significantly improved with three simple steps

August 7, 2020/in Slide decks /by Eva Anne Rentzsch

With today’s slides, the “before and after” effect is not immediately obvious, but we still have some tips for their improvement that can be applied to many other cases. Notice that the initial slide uses the same colors for both the left and right infographics. This is misleading for the viewer, because the representations actually have nothing to do with each other.

Read more

https://www.cast-pharma.com/wp-content/uploads/2020/08/blog_header.jpg 608 1280 Eva Anne Rentzsch https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Eva Anne Rentzsch2020-08-07 06:51:342020-10-20 06:59:52How slides can be significantly improved with three simple steps

How to present facts with visual storytelling

August 5, 2020/in Slide decks /by Eva Anne Rentzsch

Today we want to look at an example of how facts can be either lost or presented with impressive visual storytelling. The initial slide lists too many facts as boring bullet points, so the target audience is forced to read text instead of focusing on the presenter.

Read more

https://www.cast-pharma.com/wp-content/uploads/2020/08/blog_header-2.jpg 608 1280 Eva Anne Rentzsch https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Eva Anne Rentzsch2020-08-05 06:51:562020-10-20 06:59:52How to present facts with visual storytelling

How simple infographics can add value to your presentation

July 29, 2020/in Slide decks /by Eva Anne Rentzsch

Today’s slide illustrates how simple infographics in combination with precise statements can add value to your presentation. The original slide shows a clear gap between visuals and texts: the visuals fail to support the content, misdirect the viewer’s focus, and are even misleading.

Read more

https://www.cast-pharma.com/wp-content/uploads/2020/07/blog_header_preview.jpg 608 1280 Eva Anne Rentzsch https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Eva Anne Rentzsch2020-07-29 06:53:082020-10-20 06:59:52How simple infographics can add value to your presentation

Transforming a boring image with bullet points into a slide reflecting the beauty and complexity of nature

July 23, 2020/in Slide decks /by Stefan Wolf
Today’s slide is meant to introduce a more extensive topic but, with its dense text and unimpressive graphic, it would fail to excite a target group’s curiosity.

Read more

https://www.cast-pharma.com/wp-content/uploads/2020/07/blog-head-gpcr.jpg 608 1280 Stefan Wolf https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Stefan Wolf2020-07-23 11:09:472020-10-20 06:59:53Transforming a boring image with bullet points into a slide reflecting the beauty and complexity of nature

How poorly designed slide decks can have devastating consequences in the pharma industry

July 16, 2020/in Slide decks /by Thomas Frei
If you work in pharma, you’ve probably seen cluttered, text-heavy PowerPoint presentations. The kind of decks that make you squint to read the miniscule axis labels and make you strain to follow the logically incoherent structure, only to give up after the third slide.

Read more

https://www.cast-pharma.com/wp-content/uploads/2020/07/Header_Bad_Slide_Decks02.png 400 744 Thomas Frei https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Thomas Frei2020-07-16 11:21:062020-11-26 10:53:53How poorly designed slide decks can have devastating consequences in the pharma industry
Page 1 of 41234

CATEGORIES

  • Blog home
  • Scientific Slide decks
  • Video and animation
  • Learning and Training
  • Interactive Tools

Search

NEWSLETTER

Keep up to date with the latest in Visual Storytelling.
SUBSCRIBE NOW

TAGS

3D animation 3D animation film abstraction animated infographics case study clinical trial results complicated content copd costs country adaptations data visualization description of animation fast lane fast sketch immersive multimedia interactive applications interactive tablet applications iPad key messages languages making of medical animation medical marketing mode of action Oculus Rift pharmaceutical companies pharmaceutical marketing Powerpoint PPT preferred vendor presentation ways price production RACE ROI scientific poster services statistical values stereoscopic storyboard translation Virtual Reality Visual Storytelling Whiteboard Animation workflow

Case studies:

  • Develop and improve a scientific slide deck
  • Explain the mechanism of action or disease pathophysiology
  • Illustrate a patient journey or communicate with patients
  • Visualize a scientific publication and its results
  • Develop engaging activities to support a scientific training initiative

Solutions:

  • Illustrations, infographics, and graphical abstracts
  • Scientific slide decks
  • Medical animation and explainer videos
  • Medical learning and training
  • About
  • Expert blog
  • Contact us
  • Procurement information
  • Newsletter
  • Careers

If you are looking for our animal health solutions, please visit our website
CAST ANIMAL HEALTH

Copyright © 2022 All rights reserved. Imprint and Privacy Policy
  • Youtube
  • LinkedIn
  • Xing
  • Rss
Scroll to top