Everyone employed in medical affairs, learning, and training encounters the challenges of communicating complex, scientific material in a clear and accessible manner. This expert blog contains advice and best practices for presenting scientific information to your target audience, from pedagogy to design, technical specs to usability, timelines to costs and everything in between.
Visual Storytelling Blog for Medical Affairs
How to communicate complex, scientific material
in a clear and accessible manner
Helping MSLs build relationships with experts in the field
/0 Comments/in Classroom training /by Shai Joseph, PhDIn order to develop and sustain meaningful relationships with experts in the field, MSLs need to build trust and respect. This is a long process, and it requires more than recalling the right facts and citing the right papers. Read more
Engaging eLearning tools with a fresh editorial design
/0 Comments/in eLearning /by Julia Imkampe, PhDEvery day, employees working in medical affairs use high-quality apps and read interactive digital publications with a sleek and clean design. They do all of this after they get home from work. And the next day the same employees go to work and sit in front of boring slides to learn information crucial for their profession. How design can engage or derail an eLearning. Read more
The proven benefits of active learning
/0 Comments/in Classroom training, Learning theories /by Stefan WolfActive learning is one of the buzzwords of the moment among educators. It describes a collaborative learning experience that CAST PHARMA already applies in its Masterclasses, specifically designed to train employees of pharmaceutical and biotech companies. Read more
How to create an effective learning and development program for medical affairs–part 2
/0 Comments/in Learning theories /by Anja Kloss, PhDAn interview with Thomas Frei, executive creative director at CAST PHARMA
This is the second part of an interview with Thomas Frei, executive creative director of CAST PHARMA, offering insights into the learning and development (L&D) philosophy of CAST PHARMA. Read more
How to create an effective learning and development program for medical affairs–part 1
/0 Comments/in Learning theories /by Anja Kloss, PhDLearning and development (L&D) is something that accompanies you throughout your entire life. Learning for your career does not end with graduation or an academic degree. Read more
Sharpening the message of key study results
/0 Comments/in Slide decks, 90 seconds /by Stefan WolfTo differentiate their product from the competition, communicating the results of scientific studies is crucial for pharmaceutical and biotech companies. Their MSLs need effective tools in order to be able to engage health care professionals in a meaningful dialogue. Read more
Unlocking the full potential of scientific presentations
/0 Comments/in Classroom training, Slide decks, 90 seconds /by Katrin Rudolf, PhDPowerPoint presentations are often filled with impenetrable tables and charts that drown out key messages and perplex audiences. The following video demonstrates how a static graph with no discernable key message can be transformed into an appealing visual without oversimplifying the content. Read more
How visual storytelling can help unlock the full potential of scientific presentations
/0 Comments/in Classroom training, Slide decks /by Katrin Rudolf, PhDOn-site trainings for medical affairs are an excellent approach to educating both new and experienced employees. These trainings should facilitate the exchange of knowledge with open, in-depth discussions. Read more
Don’t overload your learners: Getting rid of redundant explanations of visuals in eLearning tools
/0 Comments/in eLearning /by Julia Imkampe, PhDCreating eLearning tools for medical affairs is a complex project. The scientific content needs to be carefully compiled and organized, and different theories about learning need to be considered in order to design a didactic concept. Read more
Supercharge training and learning with board games tailored to the needs of your MSLs
/0 Comments/in Classroom training /by Anja Kloss, PhDMedical science liaisons (MSLs) need to perform confidently during in-depth discussions with experts in the field. As scientific peers they have to represent Read more
Treatment guidelines made easy with scientific board games
/0 Comments/in Classroom training, 90 seconds /by Anja Kloss, PhDScientific documents such as treatment guidelines are very important in the daily medical affairs business. However, these guidelines contain large chunks of text, detailed digressions Read more
Laying the groundwork for a multi-unit eLearning tool for medical training
/0 Comments/in eLearning /by Julia Imkampe, PhDeLearning tools are important for pharmaceutical and biotech companies to provide their employees with the foundational knowledge they need for carrying out their responsibilities. Read more
Telling a visual story using a scientific slide deck
/0 Comments/in Slide decks /by Colin CasciaScientific slide decks, mostly implemented in PowerPoint, play many important roles in medical affairs:
Read more
Self-directed learning with PowerPoint: visually appealing and cost effective
/0 Comments/in eLearning, Slide decks /by Julia Imkampe, PhDTraining for Medical Affairs is always challenging—particularly in the onboarding phase, when employees with different knowledge levels start their jobs at different points in time. Read more
Bringing scientific study data to life with animation
/0 Comments/in Video and animation /by Stefan WolfAcademic publications present scientific studies and clinical trials in a text-heavy format. That means several pages of black print on white paper. Read more