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VISUALSTORYTELLING

Everyone employed in marketing, medical affairs, learning, and training encounters the challenges of communicating complex, scientific material in a clear and accessible manner. This expert blog contains advice and best practices for presenting scientific information to your target audience, from pedagogy to design, technical specs to usability, timelines to costs and everything in between.

Medical booth animation that adds value

February 21, 2023/in Medical congresses & conferences /by Colin Korell

Animated videos run in almost every pharma congress booth, from 3D MoA and MoD videos, to 2D clinical study explainer videos. An effective congress booth video should first draw people to your booth. But keeping them there takes more than “just” eye-catching visuals.

Any video at your booth should be didactically powered for your target audience and the information you want to share with them. Read more

https://www.cast-pharma.com/wp-content/uploads/2023/02/headimage_animation_congress_booths.png 627 1200 Colin Korell https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Colin Korell2023-02-21 13:20:342023-02-23 12:35:41Medical booth animation that adds value

From industry expert theater to KOL symposium: slide decks for congresses

February 9, 2023/in Medical congresses & conferences /by Colin Korell

Sessions are why HCPs attend congresses. One of the main ways to support sessions, such as a KOL symposium, an industry expert theater, or the announcement of clinical trial results, is with a solid presentation. This can make all the difference in capturing the attention of healthcare professionals (HCPs). A well-structured and visually appealing presentation can help support the session and effectively communicate complex information. Read more

https://www.cast-pharma.com/wp-content/uploads/2023/02/Head_slide_decks_congress.jpg 627 1200 Colin Korell https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Colin Korell2023-02-09 08:28:292023-02-23 12:35:45From industry expert theater to KOL symposium: slide decks for congresses

Planning ahead for outstanding medical congress materials

January 30, 2023/in Medical congresses & conferences /by Colin Korell

Congresses and conferences are a crucial platform for medical affairs to share their latest research and engage with HCPs. To make the most of these opportunities, it’s essential to plan for creating congress materials that will effectively communicate your messages and leave a lasting impression on your audience. In this article, we will give you a roadmap for planning your materials for conferences, whether infographics, medical animation, or presentations. Read more

https://www.cast-pharma.com/wp-content/uploads/2023/02/Head_planning_congress.jpg 627 1200 Colin Korell https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Colin Korell2023-01-30 08:02:292023-02-23 12:35:51Planning ahead for outstanding medical congress materials

Do-it-yourself or delegate? The question of creating a scientific slide deck

January 18, 2023/in Scientific slide decks /by Stefan Wolf

If you work in pharma, you know slide decks are the mainstay of scientific communication. They allow companies to relay complex medical ideas in ways that are digestible and easy to understand. Making a basic slide deck is relatively easy. PowerPoint is user-friendly, and pharma companies have robust scientific knowledge in-house. So why would anyone outsource their scientific slide decks to a visual storytelling agency? Here are some points to consider when you need to decide if it’s better to develop a slide deck yourself or it’s better to work with an external agency.
Read more

https://www.cast-pharma.com/wp-content/uploads/2022/12/DIY_vs_Agency_Head.png 628 1201 Stefan Wolf https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Stefan Wolf2023-01-18 08:11:552023-02-20 13:49:03Do-it-yourself or delegate? The question of creating a scientific slide deck

10 steps for powerful infographics

November 21, 2022/in Scientific Images & Publication Figures /by Alexander Roeder

Creating an informative yet engaging medical infographic is not easy. If it were, pharma companies wouldn’t invest in our knowledge and experience in developing them. But even though making great infographics isn’t easy, that doesn’t mean it needs to be complicated.

Here are 10 steps we use at CAST PHARMA to develop infographics that meet client needs and engage target audiences.
Read more

https://www.cast-pharma.com/wp-content/uploads/2022/10/10_steps_infographics_head.png 627 1200 Alexander Roeder https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Alexander Roeder2022-11-21 12:11:022022-11-24 09:44:0610 steps for powerful infographics

How to improve an existing knowledge base slide deck?

October 10, 2022/in Scientific slide decks /by Stefan Wolf

In today’s case study, we’ll look at a very typical case: editing and improving an existing slide deck. This slide deck is intended to serve as a knowledge base for self-study.
Read more

https://www.cast-pharma.com/wp-content/uploads/2022/10/head_series_02.jpg 627 1200 Stefan Wolf https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Stefan Wolf2022-10-10 12:52:352022-12-14 12:47:35How to improve an existing knowledge base slide deck?

The power of infographics

October 4, 2022/in Scientific Images & Publication Figures /by Alexander Roeder

When training your medical affairs team, you face several challenges to getting them on board. To show them the ropes, you need relevant and complete materials. These materials need to be easy to understand for your team and their respective target audience, whether health care professionals (HCPs), key opinion leaders (KOLs), or patients. The materials should facilitate conversations with the target audience. And you should be able to easily reuse and adapt them. Checking all these boxes, infographics can be your mainstay on the voyage from training to launch! Read more

https://www.cast-pharma.com/wp-content/uploads/2022/10/power_of_infographics_title.jpg 627 1200 Alexander Roeder https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Alexander Roeder2022-10-04 12:47:132022-10-18 07:21:54The power of infographics

Educating or impressing? For the right effect, choose the right visual approach

September 22, 2022/in Video and animation /by Eva Anne Rentzsch

Working in pharma, you use visual aids every day to talk about the latest developments in medical science. Maybe you’re explaining a disease’s pathophysiology and potential therapeutic targets to a physician. Maybe you’re presenting a new therapeutic’s mechanism of action to a group of key opinion leaders. Or maybe you’re training your MSLs to share the results of a recently published phase III trial. Read more

https://www.cast-pharma.com/wp-content/uploads/2022/09/right_approach_title_head.jpg 627 1200 Eva Anne Rentzsch https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Eva Anne Rentzsch2022-09-22 08:50:072022-10-21 14:48:39Educating or impressing? For the right effect, choose the right visual approach

Understanding science – the difference between a graphic design agency and a visual storytelling agency

September 25, 2022/in Learning and Training, Video and animation, Scientific slide decks, About CAST PHARMA, Interactive Tools /by Lisa Hartung, PhD

The pharmaceutical industry is one of the most complex and highly regulated industries in the world. So, to communicate effectively with stakeholders like patients and doctors, it’s important that the message comes across clearly and accurately. We want to set the record straight and show what a graphic design agency and a visual storytelling agency can do for the pharmaceutical industry and which partner understands the science behind your products best. Read more

https://www.cast-pharma.com/wp-content/uploads/2022/09/graphicsagency_visualstorytellingagency_bloghead.png 627 1200 Lisa Hartung, PhD https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Lisa Hartung, PhD2022-09-25 09:48:462022-10-04 12:06:48Understanding science – the difference between a graphic design agency and a visual storytelling agency

Why onboarding a team is like a dance class

August 16, 2022/in Learning and Training /by Julia Reinhard, PhD

Imagine going to a dance class and not knowing anyone. You feel completely out of place. You’re struggling to learn the steps, keep up with the music, and avoid collisions with other dancers. Everyone else in the room knows each other already. They are all moving in unison while you are still trying to figure out what to do with your feet. This is how many new employees feel when they join a company.
Read more

https://www.cast-pharma.com/wp-content/uploads/2022/08/Blog_Head_Danceclass_Onboarding_Training.jpg 608 1280 Julia Reinhard, PhD https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Julia Reinhard, PhD2022-08-16 11:45:182022-09-09 07:55:44Why onboarding a team is like a dance class

The power of humor: why it matters in scientific communication

August 1, 2022/in Learning and Training, Video and animation /by Anita Kunert

Humor in scientific communication? Like bad knock-knock jokes about tyrosine kinases? You might think humor undermines scientific credibility. Or that it’s inappropriate in communication about serious medical conditions. But interestingly, science as well as experience with hundreds of films, slide decks, and activities tell us otherwise. Read more

https://www.cast-pharma.com/wp-content/uploads/2022/08/blog_head_the_power_of_humor.jpg 608 1280 Anita Kunert https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Anita Kunert2022-08-01 08:56:042022-09-09 12:33:25The power of humor: why it matters in scientific communication

Cloud-based explainer video tools versus a visual storytelling agency: which one is right for you?

July 13, 2022/in Video and animation /by Eva Anne Rentzsch

Whether you’re a pharma marketing manager or medical communications manager, every day you need to package information attractively for your target audience. Explainer videos can have an enormous impact. But who will write the storyboard? Who will animate the video? And why can’t you just do it yourself with some cheap software? Why bother explaining everything to an agency? Read more

https://www.cast-pharma.com/wp-content/uploads/2022/07/Blog_Header_Tool_vs_Agency.jpg 608 1280 Eva Anne Rentzsch https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Eva Anne Rentzsch2022-07-13 13:58:482022-08-01 12:27:41Cloud-based explainer video tools versus a visual storytelling agency: which one is right for you?
How to develop engaging interactive presentations for conference booths with PowerPoint

How to develop engaging interactive presentations for conference booths with PowerPoint

May 18, 2022/in Interactive Tools, Production Insights, Scientific slide decks /by Stefan Wolf

After two tough years of the COVID-19 pandemic with almost no on-site scientific events, medical conferences are finally getting back to normal. People are increasingly meeting face-to-face again, not only via Teams, Zoom, or virtual conferences. It is once again time for creative ideas to make booths attractive and fill them with compelling content.
Read more

https://www.cast-pharma.com/wp-content/uploads/2022/05/Blog_Header_1280x608px_03_a65f2c129839d46d281935bb28c56c26_2000.jpg 627 1200 Stefan Wolf https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Stefan Wolf2022-05-18 13:10:242022-06-30 08:12:34How to develop engaging interactive presentations for conference booths with PowerPoint

Different tools for different audiences: animated PowerPoint presentation vs animated film

September 27, 2021/in Video and animation, Scientific slide decks /by Alexander Roeder

HCPs, patients, and employees need reliable information, so they can make more informed decisions. Your MSLs need to learn how to communicate with specialists about newly published clinical trial results. Read more

https://www.cast-pharma.com/wp-content/uploads/2016/06/Header_PPT_3D_01.jpg 540 1420 Alexander Roeder https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Alexander Roeder2021-09-27 11:30:362021-10-13 07:43:18Different tools for different audiences: animated PowerPoint presentation vs animated film

Tailor-made country adaptations for animated films

January 19, 2021/in Video and animation /by Stefan Wolf

Clients often ask us if we can translate videos we’ve produced for them. Yes, we absolutely can! We have translated our films into many languages, including German, French, Spanish, Italian, Hungarian, Russian and more. Read more

https://www.cast-pharma.com/wp-content/uploads/2014/07/Blog_Header_Country_Adaptations.jpg 608 1280 Stefan Wolf https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Stefan Wolf2021-01-19 11:06:212022-08-18 14:41:59Tailor-made country adaptations for animated films
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