Everyone employed in marketing, medical affairs, learning, and training encounters the challenges of communicating complex, scientific material in a clear and accessible manner. This expert blog contains advice and best practices for presenting scientific information to your target audience, from pedagogy to design, technical specs to usability, timelines to costs and everything in between.
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10 steps for powerful infographics
/in Illustrations, infographics, and graphical abstracts /by Alexander RoederCreating an informative yet engaging medical infographic is not easy. If it were, pharma companies wouldn’t invest in our knowledge and experience in developing them. But even though making great infographics isn’t easy, that doesn’t mean it needs to be complicated.
Here are 10 steps we use at CAST PHARMA to develop infographics that meet client needs and engage target audiences.
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How to improve an existing knowledge base slide deck?
/in Slide decks /by Stefan WolfIn today’s case study, we’ll look at a very typical case: editing and improving an existing slide deck. This slide deck is intended to serve as a knowledge base for self-study.
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The power of infographics
/in Illustrations, infographics, and graphical abstracts /by Alexander RoederWhen training your medical affairs team, you face several challenges to getting them on board. To show them the ropes, you need relevant and complete materials. These materials need to be easy to understand for your team and their respective target audience, whether health care professionals (HCPs), key opinion leaders (KOLs), or patients. The materials should facilitate conversations with the target audience. And you should be able to easily reuse and adapt them. Checking all these boxes, infographics can be your mainstay on the voyage from training to launch! Read more
Educating or impressing? For the right effect, choose the right visual approach
/in Video and animation /by Eva Anne RentzschWorking in pharma, you use visual aids every day to talk about the latest developments in medical science. Maybe you’re explaining a disease’s pathophysiology and potential therapeutic targets to a physician. Maybe you’re presenting a new therapeutic’s mechanism of action to a group of key opinion leaders. Or maybe you’re training your MSLs to share the results of a recently published phase III trial. Read more
Understanding science – the difference between a graphic design agency and a visual storytelling agency
/in Learning and Training, Video and animation, Slide decks, About CAST PHARMA, Interactive Tools /by Lisa Hartung, PhDThe pharmaceutical industry is one of the most complex and highly regulated industries in the world. So, to communicate effectively with stakeholders like patients and doctors, it’s important that the message comes across clearly and accurately. We want to set the record straight and show what a graphic design agency and a visual storytelling agency can do for the pharmaceutical industry and which partner understands the science behind your products best. Read more
Why onboarding a team is like a dance class
/in Learning and Training /by Julia Reinhard, PhDImagine going to a dance class and not knowing anyone. You feel completely out of place. You’re struggling to learn the steps, keep up with the music, and avoid collisions with other dancers. Everyone else in the room knows each other already. They are all moving in unison while you are still trying to figure out what to do with your feet. This is how many new employees feel when they join a company.
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The power of humor: why it matters in scientific communication
/in Learning and Training, Video and animation /by Anita KunertHumor in scientific communication? Like bad knock-knock jokes about tyrosine kinases? You might think humor undermines scientific credibility. Or that it’s inappropriate in communication about serious medical conditions. But interestingly, science as well as experience with hundreds of films, slide decks, and activities tell us otherwise. Read more
Cloud-based explainer video tools versus a visual storytelling agency: which one is right for you?
/in Video and animation /by Eva Anne RentzschWhether you’re a pharma marketing manager or medical communications manager, every day you need to package information attractively for your target audience. Explainer videos can have an enormous impact. But who will write the storyboard? Who will animate the video? And why can’t you just do it yourself with some cheap software? Why bother explaining everything to an agency? Read more
How to develop engaging interactive presentations for conference booths with PowerPoint
/in Production Insights, Slide decks, Interactive Tools /by Stefan WolfAfter two tough years of the COVID-19 pandemic with almost no on-site scientific events, medical conferences are finally getting back to normal. People are increasingly meeting face-to-face again, not only via Teams, Zoom, or virtual conferences. It is once again time for creative ideas to make booths attractive and fill them with compelling content.
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Different tools for different audiences: animated PowerPoint presentation vs animated film
/in Video and animation, Slide decks /by Alexander RoederHCPs, patients, and employees need reliable information, so they can make more informed decisions. Your MSLs need to learn how to communicate with specialists about newly published clinical trial results. Read more
Tailor-made country adaptations for animated films
/in Video and animation /by Stefan WolfClients often ask us if we can translate videos we’ve produced for them. Yes, we absolutely can! We have translated our films into many languages, including German, French, Spanish, Italian, Hungarian, Russian and more. Read more
Why pharmaceutical companies need a visual storytelling agency
/in Learning and Training, Video and animation, Slide decks, Interactive Tools /by Stefan WolfPharmaceutical and biotech companies today work with many specialized agencies to position their brands and develop their communication goals for different therapeutic areas. It is often difficult to determine which tasks can be performed by which type of agency.
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Why it makes sense to hire an outsourcing agency instead of creating slide decks internally
/in Slide decks /by Stefan WolfPowerPoint presentations are extremely powerful tools to help pharmaceutical and biotech companies reach their communication goals. They can serve as eLearning courses, scientific platforms, or live-presentations at (virtual) congresses. Unfortunately, despite this potential, the development of PowerPoint slide decks often does not get the attention it deserves. Read more
How a clear goal makes a better slide deck
/in Slide decks /by Thomas FreiToday we are going to discuss why not having a clear goal is a reason a slide deck might fail. But why do our slide decks need a goal in the first place? Think about it! Read more