How a clear structure helps to achieve a precise comparison

Today’s slide compares two carbohydrate structures used to formulate iron-replacement therapies. The original slide gives a lot of information on the differences between the two structures and what that means, but there is no clear graphic structure showing a comparison.
Instead, important key aspects are buried in a long text block. The headline is vague and seems to leaves the analysis to the viewer.

Input material provided

So what can be done?

We rearranged the slide into a table format that allows for a clear comparison. The informative headline gives the table context, and structuring the text into categories lets the viewer contrast the two structures side by side. Each category is associated with a small icon, which aids understanding and retention. The text was purposefully shortened and simplified so that the viewer would not be overwhelmed.

Do you have any questions?

If you work in pharma or biotech, and you’re looking for a partner to support your communication objectives, we would love to hear from you. Whether you have a specific project in mind or you’re just looking for guidance, click below to get in touch and learn how the power of visual storytelling can work for you.

Contact us