Sharpening the message of key study results

To differentiate their product from the competition, communicating the results of scientific studies is crucial for pharmaceutical and biotech companies. Their MSLs need effective tools in order to be able to engage health care professionals in a meaningful dialogue. Read more

Useful technology or marketing gag? – virtual reality in pharma and biotech

Virtual reality is an unmistakable new trend in the pharma and biotech industries. Wikipedia defines it as “immersive multimedia or computer-simulated life” that “replicates an environment that simulates physical presence in places in the real world or imagined worlds.” Read more

Analogies – thinking outside the box

Analogies – thinking outside the box

Product managers in pharmaceutical marketing are often faced with the following problem: Despite having produced extensive materials, they still fail to get their key message across to the target audience. Read more

How Apple revolutionized pharmaceutical marketing – reflections on interactive applications

Less than 5 years ago, Apple brought interactive applications from unwieldy computer screens on to the portable iPad, triggering a hype and opening up revolutionary new avenues in pharma communication. Read more