Visual Storytelling Blog for Medical Affairs
How to communicate complex, scientific material in a clear and accessible manner

Archive for category: Learning theories

Gagné‘s steps of instruction

October 18, 2017/0 Comments/in Learning and Training, Learning theories /by Thomas Frei

Educational psychologist Robert M. Gagné’s general guidelines can be extremely useful when designing effective learning systems. Read more

How Apple revolutionized pharmaceutical marketing – reflections on interactive applications

December 15, 2014/0 Comments/in Learning theories, Interactive Tools /by Thomas Frei

Less than 5 years ago, Apple brought interactive applications from unwieldy computer screens on to the portable iPad, triggering a hype and opening up revolutionary new avenues in pharma communication. Read more