Educational psychologist Robert M. Gagné’s general guidelines can be extremely useful when designing effective learning systems.
About Thomas Frei
Thomas Frei is one of the founders and Executive Creative Director of CAST PHARMA. His expertise in Visual Storytelling is based on 20 years of professional experience with over 300 mode of action (MoA) projects. After completing his studies in informatics, he gained extensive practical experience in film editing, illustrating, 3D computer animation, knowledge transfer, storytelling, storyboard drawing, and medical writing. He possesses a wide range of biological and pharmacological knowledge and knows how to communicate this knowledge clearly and concisely. Today he uses his experience to support and guide a team of scientists, artists, and technicians, ensuring every CAST PHARMA production reaches the high standards he expects. For Thomas, this means always focusing on the message that should stick with the audience, and, above all, never losing sight of the audience’s perspective and needs. This is the only way to make complicated concepts easy to understand.
Entries by Thomas Frei
Psychology professor and writer Allan Paivio hypothesized that visual input and verbal input are processed differently in the human mind and the information learned is then organized using mental codes corresponding to these separate representations.
Another very important point to consider when designing educational tools is the perfect balance between holding the learner’s interest and avoiding an exhausting overload of information.
Your messages constantly compete with a host of other information, bombarding your target group daily. As a result, the following rule applies:
Less than 5 years ago, Apple brought interactive applications from unwieldy computer screens on to the portable iPad, triggering a hype and opening up revolutionary new avenues in pharma communication.