Scientific Slide Decks

Scientific Slide Decks

Slide Decks are universal tools in scientific communication

Imagine business communication without any slide decks. Slide decks have endured as a universal presentation tool for good reasons: they enable the presenter to tell a story in a powerful, visual way. Due to their file size, slide decks are also easy to transfer and accessible by almost anyone with a computer. Slide decks offer great flexibility as they can be updated relatively quickly to reflect recent developments or new study results. Prepared in the right way, slide decks can be used either as presentations, for independent study, or both.

Lost opportunities

Slide decks can do more

Slide decks all too often have a reputation for being dusty, dry, and boring. Almost everyone has experienced lengthy presentations based on half-hearted, text-heavy slides. Information is often ripped from different sources and slapped together with little thought about visual appeal, consistency, or story flow. Though well-intentioned, this practice often fails to offer a clear focal point that grabs the audience’s attention and effectively relays core messages. At CAST PHARMA, we are convinced that this does not live up to what slide decks have to offer.

Before: Usually, slide decks are random collections from diverse materials. Key information are often hidden in a multitude of bullet points or wordy headlines.

After: Once reworked, a slide deck should be both, easy to understand and visually appealing.

Another way is possible

Focus and clarity with visual storytelling

At CAST PHARMA, we follow certain guidelines when designing slide decks. We develop core messages and structure the content accordingly to create a story. We then turn data and text-heavy elements into visuals that build up step-by-step. This breaks up information into smaller chunks, which helps the audience to focus on the most relevant content.

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