10 steps for powerful infographics

Creating an informative yet engaging medical infographic is not easy. If it were, pharma companies wouldn’t invest in our knowledge and experience in developing them. But even though making great infographics isn’t easy, that doesn’t mean it needs to be complicated.

Here are 10 steps we use at CAST PHARMA to develop infographics that meet client needs and engage target audiences.
Read more

The power of infographics

When training your medical affairs team, you face several challenges to getting them on board. To show them the ropes, you need relevant and complete materials. These materials need to be easy to understand for your team and their respective target audience, whether health care professionals (HCPs), key opinion leaders (KOLs), or patients. The materials should facilitate conversations with the target audience. And you should be able to easily reuse and adapt them. Checking all these boxes, infographics can be your mainstay on the voyage from training to launch! Read more

Analogies – thinking outside the box

Medical and marketing managers in the pharmaceutical and biotech industry are often faced with the following problem: Despite having produced extensive materials, they still fail to get their key message across to the target audience. Read more