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VISUALSTORYTELLING

Everyone employed in marketing, medical affairs, learning, and training encounters the challenges of communicating complex, scientific material in a clear and accessible manner. This expert blog contains advice and best practices for presenting scientific information to your target audience, from pedagogy to design, technical specs to usability, timelines to costs and everything in between.

Self-directed learning with PowerPoint: visually appealing and cost effective

November 17, 2017/in eLearning & engaging activities, Scientific slide decks, Medical affairs & medical marketing, Medical learning & training /by Julia Reinhard, PhD

Training for Medical Affairs is always challenging—particularly in the onboarding phase, when employees with different knowledge levels start their jobs at different points in time. Read more

https://www.cast-pharma.com/wp-content/uploads/2017/11/Header_eLearning_PPT.jpg 540 1420 Julia Reinhard, PhD https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Julia Reinhard, PhD2017-11-17 15:10:512025-01-21 08:36:36Self-directed learning with PowerPoint: visually appealing and cost effective
Fast Sketch Picture Sequence

Visual storytelling – fast sketch

February 12, 2017/in Medical congresses & conferences, Medical affairs & medical marketing, Medical animation and explainer videos /by Stefan Wolf

Over the past two to three years, there has been a huge increase in the use of Fast Sketch animation to convey explanations and information. Read more

https://www.cast-pharma.com/wp-content/uploads/2014/10/fast-sketch-picture-sequence.jpg 540 1420 Stefan Wolf https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Stefan Wolf2017-02-12 14:02:552025-01-21 08:37:09Visual storytelling – fast sketch

Dual coding theory

September 5, 2017/in Medical learning & training, eLearning & engaging activities /by Thomas Frei

Psychology professor and writer Allan Paivio hypothesized that visual input and verbal input are processed differently in the human mind and the information learned is then organized using mental codes corresponding to these separate representations. Read more

https://www.cast-pharma.com/wp-content/uploads/2017/12/dual_coding_theory.jpg 540 1420 Thomas Frei https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Thomas Frei2017-09-05 12:35:442025-01-21 08:38:30Dual coding theory

Visual storytelling – the fast lane into the minds of your target group

May 11, 2017/in Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training, Medical animation and explainer videos /by Thomas Frei

Your messages constantly compete with a host of other information, bombarding your target group daily. As a result, the following rule applies: Read more

https://www.cast-pharma.com/wp-content/uploads/2015/02/Fast_Lane_CAST_PHARMA1.png 540 1420 Thomas Frei https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Thomas Frei2017-05-11 17:09:102025-01-21 08:40:22Visual storytelling – the fast lane into the minds of your target group

Storyboard – the basis of any animation

May 2, 2016/in Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training, Medical animation and explainer videos /by Stefan Wolf

The storyboard is one of the most important work components for clients. Developed in close cooperation between medical and creative experts with years of experience, it contains the content of your story and shows how it will be displayed in the final film. Read more

https://www.cast-pharma.com/wp-content/uploads/2016/04/Storyboard_V01.jpg 540 1420 Stefan Wolf https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Stefan Wolf2016-05-02 11:04:572025-01-21 08:41:35Storyboard – the basis of any animation

Communicating complex content clearly with animated infographics

October 30, 2015/in Illustrations & infographics, Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training /by Stefan Wolf

If you need to take in a lot of information within a short space of time, you cannot afford to delve into complicated tables or long scientific papers. Read more

https://www.cast-pharma.com/wp-content/uploads/2015/10/Infographics.jpg 540 1420 Stefan Wolf https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Stefan Wolf2015-10-30 13:45:082025-01-21 08:42:32Communicating complex content clearly with animated infographics

Useful technology or marketing gag? – virtual reality in pharma and biotech

July 7, 2015/in Medical animation and explainer videos, Medical congresses & conferences /by Stefan Wolf

Virtual reality is an unmistakable new trend in the pharma and biotech industries. Wikipedia defines it as “immersive multimedia or computer-simulated life” that “replicates an environment that simulates physical presence in places in the real world or imagined worlds.” Read more

https://www.cast-pharma.com/wp-content/uploads/2015/07/Virtual_Reality_CAST_PHARMA.png 540 1420 Stefan Wolf https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Stefan Wolf2015-07-07 09:30:152025-01-21 08:45:12Useful technology or marketing gag? – virtual reality in pharma and biotech

Less is more – the key to success: interactive applications vs. films

May 21, 2015/in Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training, Medical animation and explainer videos, eLearning & engaging activities /by Stefan Wolf

Both interactive tablet applications and conventional films (incl. brand story, mechanism of action, mode of disease and study results) are very effective tools in their own right and both have their advantages and disadvantages. Read more

https://www.cast-pharma.com/wp-content/uploads/2014/12/MoA_vs_Interactive_01.png 540 1420 Stefan Wolf https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Stefan Wolf2015-05-21 14:13:032025-01-21 08:46:49Less is more – the key to success: interactive applications vs. films

How Apple revolutionized pharmaceutical marketing – reflections on interactive applications

December 15, 2014/in Learning theories, Interactive Tools /by Thomas Frei

Less than 5 years ago, Apple brought interactive applications from unwieldy computer screens on to the portable iPad, triggering a hype and opening up revolutionary new avenues in pharma communication. Read more

https://www.cast-pharma.com/wp-content/uploads/2015/05/pharmaceutical_marketing.jpg 540 1420 Thomas Frei https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Thomas Frei2014-12-15 12:54:372025-01-21 08:21:51How Apple revolutionized pharmaceutical marketing – reflections on interactive applications
Making of Medical 3D-Animation

Behind the scenes at CAST PHARMA

September 18, 2014/in Medical animation and explainer videos /by Stefan Wolf

Our clients visit us regularly to discuss projects, exchange experiences, and see how we work firsthand. It is especially fascinating for them to look over the shoulder of a 3D animator and observe the creation of a 3D animation live. Read more

https://www.cast-pharma.com/wp-content/uploads/2014/10/Making_of_Medical_3D-Animation_CAST_PHARMA.jpg 391 1030 Stefan Wolf https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Stefan Wolf2014-09-18 07:36:282025-01-21 09:03:25Behind the scenes at CAST PHARMA
Procurement and Sourcing

Procurement and sourcing – who would you recommend for this job?

August 29, 2014/in Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training /by Stefan Wolf

When brand teams in pharmaceutical companies need a special service for their product, the path usually leads to procurement. Brand teams frequently have questions like: Read more

https://www.cast-pharma.com/wp-content/uploads/2014/10/Procurement_and_Sourcing_CAST_PHARMA.jpg 540 1420 Stefan Wolf https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Stefan Wolf2014-08-29 07:58:312025-01-21 09:04:34Procurement and sourcing – who would you recommend for this job?
Stereoscopic 3D Animation

Stereoscopic 3D animations

August 29, 2014/in Medical congresses & conferences, eLearning & engaging activities /by Stefan Wolf

Stereoscopic 3D animations need technical expertise. But a great show is not enough: huge amounts of scientific information can be communicated memorably when combined with an ingenious story. Read more

https://www.cast-pharma.com/wp-content/uploads/2014/10/CAST_Stereoscopic_Animation-1030x391.jpg 391 1030 Stefan Wolf https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Stefan Wolf2014-08-29 07:45:252025-01-21 08:47:58Stereoscopic 3D animations
How much does a mode-of-action animation cost

How much does a mode-of-action animation cost?

July 24, 2014/in Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training, Medical animation and explainer videos /by Stefan Wolf

In our day-to-day work we are often asked “How much does a mode-of-action animation cost?” and “How much do you charge for one minute of animation?” Of course, there is no one answer to these questions. The cost of a project depends on a variety of factors, including: Read more

https://www.cast-pharma.com/wp-content/uploads/2014/10/04_How_much_02c.jpg 540 1420 Stefan Wolf https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Stefan Wolf2014-07-24 10:45:452023-04-25 14:27:30How much does a mode-of-action animation cost?
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Visual Stories for:

  • Medical congresses & conferences
  • Medical affairs & medical marketing
  • Medical learning & training

Output formats:

  • Illustrations & infographics
  • Scientific slide decks
  • Medical animation and explainer videos
  • eLearning & engaging activities

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3D animation 3D animation film 3d software abstraction animated infographics Booth complicated content conference costs data visualization description of animation explainer videos fast lane fast sketch hand-drawn interactive tablet applications iPad key messages making of medical animation medical marketing medical training mode of action Narrative structure onboarding pharmaceutical companies pharmaceutical marketing Powerpoint PPT preferred vendor presentation ways price production RACE ROI scientific expertise scientific poster services Slide Decks stereoscopic storyboard Trade Show Visual Storytelling Whiteboard Animation workflow

Visual stories for:

  • Medical congresses & conferences
  • Medical affairs & medical marketing
  • Medical learning & training

Output formats:

  • Illustrations and infographics
  • Scientific slide decks
  • Medical animation and explainer videos
  • eLearning & engaging activities
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