Everyone employed in marketing, medical affairs, learning, and training encounters the challenges of communicating complex, scientific material in a clear and accessible manner. This expert blog contains advice and best practices for presenting scientific information to your target audience, from pedagogy to design, technical specs to usability, timelines to costs and everything in between.
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Self-directed learning with PowerPoint: visually appealing and cost effective
/in eLearning & engaging activities, Scientific slide decks, Medical affairs & medical marketing, Medical learning & training /by Julia Reinhard, PhDTraining for Medical Affairs is always challenging—particularly in the onboarding phase, when employees with different knowledge levels start their jobs at different points in time. Read more
Visual storytelling – fast sketch
/in Medical congresses & conferences, Medical affairs & medical marketing, Medical animation and explainer videos /by Stefan WolfOver the past two to three years, there has been a huge increase in the use of Fast Sketch animation to convey explanations and information. Read more
Dual coding theory
/in Medical learning & training, eLearning & engaging activities /by Thomas FreiPsychology professor and writer Allan Paivio hypothesized that visual input and verbal input are processed differently in the human mind and the information learned is then organized using mental codes corresponding to these separate representations. Read more
Storyboard – the basis of any animation
/in Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training, Medical animation and explainer videos /by Stefan WolfThe storyboard is one of the most important work components for clients. Developed in close cooperation between medical and creative experts with years of experience, it contains the content of your story and shows how it will be displayed in the final film. Read more
Communicating complex content clearly with animated infographics
/in Illustrations & infographics, Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training /by Stefan WolfIf you need to take in a lot of information within a short space of time, you cannot afford to delve into complicated tables or long scientific papers. Read more
Useful technology or marketing gag? – virtual reality in pharma and biotech
/in Medical animation and explainer videos, Medical congresses & conferences /by Stefan WolfVirtual reality is an unmistakable new trend in the pharma and biotech industries. Wikipedia defines it as “immersive multimedia or computer-simulated life” that “replicates an environment that simulates physical presence in places in the real world or imagined worlds.” Read more
Less is more – the key to success: interactive applications vs. films
/in Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training, Medical animation and explainer videos, eLearning & engaging activities /by Stefan WolfBoth interactive tablet applications and conventional films (incl. brand story, mechanism of action, mode of disease and study results) are very effective tools in their own right and both have their advantages and disadvantages. Read more
How Apple revolutionized pharmaceutical marketing – reflections on interactive applications
/in Learning theories, Interactive Tools /by Thomas FreiLess than 5 years ago, Apple brought interactive applications from unwieldy computer screens on to the portable iPad, triggering a hype and opening up revolutionary new avenues in pharma communication. Read more
Behind the scenes at CAST PHARMA
/in Medical animation and explainer videos /by Stefan WolfOur clients visit us regularly to discuss projects, exchange experiences, and see how we work firsthand. It is especially fascinating for them to look over the shoulder of a 3D animator and observe the creation of a 3D animation live. Read more
Procurement and sourcing – who would you recommend for this job?
/in Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training /by Stefan WolfWhen brand teams in pharmaceutical companies need a special service for their product, the path usually leads to procurement. Brand teams frequently have questions like: Read more
Stereoscopic 3D animations
/in Medical congresses & conferences, eLearning & engaging activities /by Stefan WolfStereoscopic 3D animations need technical expertise. But a great show is not enough: huge amounts of scientific information can be communicated memorably when combined with an ingenious story. Read more
How much does a mode-of-action animation cost?
/in Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training, Medical animation and explainer videos /by Stefan WolfIn our day-to-day work we are often asked “How much does a mode-of-action animation cost?” and “How much do you charge for one minute of animation?” Of course, there is no one answer to these questions. The cost of a project depends on a variety of factors, including: Read more