And we have to say: very few of them are at the top of their game when they get sent our way. Most of them are kind of boring and text heavy, full of bullet points, spreadsheets or confusing charts.
Now, our clients often ask us:
“Why doesn’t my target audience understand what I’m trying to show them with my slides?”
Okay, so then let’s start with the first slide, where we’ll see how to communicate the key message of complex tables and charts using visual storytelling. The development of escape mechanisms and drug resistances is one of the largest challenges in the treatment of cancer. One way drug resistances develop is via mutations around the binding site of the target molecule. These mutations prevent drugs from binding and inactivating the target molecule.
Without carefully examining the chart, the viewer just sees a collection of values and measurements, but the message gets lost.
So what can be done?
Once the audience sees this, they have a visual story to anchor that message in their memory. When they see the chart, they can then already have a clear idea of what it’s telling them.