Stress response physiology

In today’s episode of our series “How to make complex medical science accessible,” we would like to use an example to show how to turn a complex slide about physiological processes in the human brain into an easily understandable animation sequence in PowerPoint.

Let’s start together

Stress-response physiology is a challenging topic that benefits from review and further study: there are three systems that mediate the stress reaction, which run more or less parallel and influence each other in various ways. The existing presentation does use visual elements, but it is still difficult for the viewer to immediately grasp the processes being explained.

Input material provided

Why? The viewer lacks a clear entry point into the slide: if you do not know where to begin, you have more trouble understanding the content. The slide also has too much information, especially text insertions that are not absolutely necessary for the target group at this stage of knowledge transfer.

So what can be done?

First, the slide is given a clear visual entry point in the form of a sophisticated 3D image of the human brain. The most important processes fade in step by step, so that the audience can follow them without information overload. Information unnecessary for the knowledge transfer to the target group is omitted or simplified. The sequential structure of the presentation allows the presenter or target group to determine the speed of knowledge transfer.

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Do you have any questions?

If you work in pharma or biotech, and you’re looking for a partner to support your communication objectives, we would love to hear from you. Whether you have a specific project in mind or you’re just looking for guidance, click below to get in touch and learn how the power of visual storytelling can work for you.