Everyone employed in marketing, medical affairs, learning, and training encounters the challenges of communicating complex, scientific material in a clear and accessible manner. This expert blog contains advice and best practices for presenting scientific information to your target audience, from pedagogy to design, technical specs to usability, timelines to costs and everything in between.
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How Apple revolutionized pharmaceutical marketing – reflections on interactive applications
/in Learning theories, Interactive Tools /by Thomas FreiLess than 5 years ago, Apple brought interactive applications from unwieldy computer screens on to the portable iPad, triggering a hype and opening up revolutionary new avenues in pharma communication. Read more
Behind the scenes at CAST PHARMA
/in Video and animation /by Stefan WolfOur clients visit us regularly to discuss projects, exchange experiences, and see how we work firsthand. It is especially fascinating for them to look over the shoulder of a 3D animator and observe the creation of a 3D animation live. Read more
Procurement and sourcing – who would you recommend for this job?
/in Video and animation /by Stefan WolfWhen brand teams in pharmaceutical companies need a special service for their product, the path usually leads to procurement. Brand teams frequently have questions like: Read more
Stereoscopic 3D animations
/in Video and animation /by Stefan WolfStereoscopic 3D animations need technical expertise. But a great show is not enough: huge amounts of scientific information can be communicated memorably when combined with an ingenious story. Read more
How much does a mode-of-action animation cost?
/in Video and animation /by Stefan WolfIn our day-to-day work we are often asked “How much does a mode-of-action animation cost?” and “How much do you charge for one minute of animation?” Of course, there is no one answer to these questions. The cost of a project depends on a variety of factors, including: Read more