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VISUALSTORYTELLING

Everyone employed in marketing, medical affairs, learning, and training encounters the challenges of communicating complex, scientific material in a clear and accessible manner. This expert blog contains advice and best practices for presenting scientific information to your target audience, from pedagogy to design, technical specs to usability, timelines to costs and everything in between.

10 steps for powerful infographics

November 21, 2022/in Illustrations & infographics, Medical congresses & conferences, Medical affairs & medical marketing /by Alexander Roeder

Creating an informative yet engaging medical infographic is not easy. If it were, pharma companies wouldn’t invest in our knowledge and experience in developing them. But even though making great infographics isn’t easy, that doesn’t mean it needs to be complicated.

Here are 10 steps we use at CAST PHARMA to develop infographics that meet client needs and engage target audiences. Read more

https://www.cast-pharma.com/wp-content/uploads/2022/10/10_steps_infographics_head.png 627 1200 Alexander Roeder https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Alexander Roeder2022-11-21 12:11:022023-05-22 14:19:4210 steps for powerful infographics

How to improve an existing knowledge base slide deck?

October 10, 2022/in Scientific slide decks, Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training /by Stefan Wolf


In today’s case study, we’ll look at a very typical case: editing and improving an existing slide deck. This slide deck is intended to serve as a knowledge base for self-study. Read more

https://www.cast-pharma.com/wp-content/uploads/2022/10/head_series_02.jpg 627 1200 Stefan Wolf https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Stefan Wolf2022-10-10 12:52:352023-05-22 14:19:50How to improve an existing knowledge base slide deck?

The power of infographics

October 4, 2022/in Medical affairs & medical marketing, Illustrations & infographics /by Alexander Roeder

When training your medical affairs team, you face several challenges to getting them on board. To show them the ropes, you need relevant and complete materials. These materials need to be easy to understand for your team and their respective target audience, whether health care professionals (HCPs), key opinion leaders (KOLs), or patients. The materials should facilitate conversations with the target audience. And you should be able to easily reuse and adapt them. Checking all these boxes, infographics can be your mainstay on the voyage from training to launch! Read more

https://www.cast-pharma.com/wp-content/uploads/2022/10/power_of_infographics_title.jpg 627 1200 Alexander Roeder https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Alexander Roeder2022-10-04 12:47:132023-04-24 14:57:08The power of infographics

Educating or impressing? For the right effect, choose the right visual approach

September 22, 2022/in Medical congresses & conferences, Medical affairs & medical marketing, Medical animation and explainer videos /by Eva Anne Rentzsch

Working in pharma, you use visual aids every day to talk about the latest developments in medical science. Maybe you’re explaining a disease’s pathophysiology and potential therapeutic targets to a physician. Maybe you’re presenting a new therapeutic’s mechanism of action to a group of key opinion leaders. Or maybe you’re training your MSLs to share the results of a recently published phase III trial. Read more

https://www.cast-pharma.com/wp-content/uploads/2022/09/right_approach_title_head.jpg 627 1200 Eva Anne Rentzsch https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Eva Anne Rentzsch2022-09-22 08:50:072023-04-24 15:02:17Educating or impressing? For the right effect, choose the right visual approach

Understanding science – the difference between a graphic design agency and a visual storytelling agency

September 25, 2022/in Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training, Medical animation and explainer videos, eLearning & engaging activities, Scientific slide decks, About CAST PHARMA /by Lisa Hartung, PhD

The pharmaceutical industry is one of the most complex and highly regulated industries in the world. So, to communicate effectively with stakeholders like patients and doctors, it’s important that the message comes across clearly and accurately. We want to set the record straight and show what a graphic design agency and a visual storytelling agency can do for the pharmaceutical industry and which partner understands the science behind your products best. Read more

https://www.cast-pharma.com/wp-content/uploads/2022/09/graphicsagency_visualstorytellingagency_bloghead.png 627 1200 Lisa Hartung, PhD https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Lisa Hartung, PhD2022-09-25 09:48:462023-04-25 14:32:39Understanding science – the difference between a graphic design agency and a visual storytelling agency

Why onboarding a team is like a dance class

August 16, 2022/in Scientific slide decks, Illustrations & infographics, Medical learning & training, Medical animation and explainer videos, eLearning & engaging activities /by Julia Reinhard, PhD

Imagine going to a dance class and not knowing anyone. You feel completely out of place. You’re struggling to learn the steps, keep up with the music, and avoid collisions with other dancers. Everyone else in the room knows each other already. They are all moving in unison while you are still trying to figure out what to do with your feet. This is how many new employees feel when they join a company.
Read more

https://www.cast-pharma.com/wp-content/uploads/2022/08/Blog_Head_Danceclass_Onboarding_Training.jpg 608 1280 Julia Reinhard, PhD https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Julia Reinhard, PhD2022-08-16 11:45:182023-04-24 15:04:13Why onboarding a team is like a dance class

The power of humor: why it matters in scientific communication

August 1, 2022/in eLearning & engaging activities, Medical affairs & medical marketing, Medical learning & training, Medical animation and explainer videos /by Anita Kunert

Humor in scientific communication? Like bad knock-knock jokes about tyrosine kinases? You might think humor undermines scientific credibility. Or that it’s inappropriate in communication about serious medical conditions. But interestingly, science as well as experience with hundreds of films, slide decks, and activities tell us otherwise. Read more

https://www.cast-pharma.com/wp-content/uploads/2022/08/blog_head_the_power_of_humor.jpg 608 1280 Anita Kunert https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Anita Kunert2022-08-01 08:56:042023-04-24 15:07:47The power of humor: why it matters in scientific communication

Cloud-based explainer video tools versus a visual storytelling agency: which one is right for you?

July 13, 2022/in Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training, Medical animation and explainer videos /by Eva Anne Rentzsch

Whether you’re a pharma marketing manager or medical communications manager, every day you need to package information attractively for your target audience. Explainer videos can have an enormous impact. But who will write the storyboard? Who will animate the video? And why can’t you just do it yourself with some cheap software? Why bother explaining everything to an agency? Read more

https://www.cast-pharma.com/wp-content/uploads/2022/07/Blog_Header_Tool_vs_Agency.jpg 608 1280 Eva Anne Rentzsch https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Eva Anne Rentzsch2022-07-13 13:58:482023-04-24 15:10:05Cloud-based explainer video tools versus a visual storytelling agency: which one is right for you?
How to develop engaging interactive presentations for conference booths with PowerPoint

How to develop engaging interactive presentations for conference booths with PowerPoint

May 18, 2022/in Scientific slide decks, Medical congresses & conferences /by Stefan Wolf

After two tough years of the COVID-19 pandemic with almost no on-site scientific events, medical conferences are finally getting back to normal. People are increasingly meeting face-to-face again, not only via Teams, Zoom, or virtual conferences. It is once again time for creative ideas to make booths attractive and fill them with compelling content.
Read more

https://www.cast-pharma.com/wp-content/uploads/2022/05/Blog_Header_1280x608px_03_a65f2c129839d46d281935bb28c56c26_2000.jpg 627 1200 Stefan Wolf https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Stefan Wolf2022-05-18 13:10:242023-04-24 15:11:14How to develop engaging interactive presentations for conference booths with PowerPoint

Different tools for different audiences: animated PowerPoint presentation vs animated film

September 27, 2021/in Medical congresses & conferences, Medical affairs & medical marketing, Medical animation and explainer videos, Scientific slide decks /by Alexander Roeder

HCPs, patients, and employees need reliable information, so they can make more informed decisions. Your MSLs need to learn how to communicate with specialists about newly published clinical trial results. Read more

https://www.cast-pharma.com/wp-content/uploads/2016/06/Header_PPT_3D_01.jpg 540 1420 Alexander Roeder https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Alexander Roeder2021-09-27 11:30:362023-04-24 15:12:28Different tools for different audiences: animated PowerPoint presentation vs animated film

Tailor-made country adaptations for animated films

January 19, 2021/in Medical affairs & medical marketing, Medical animation and explainer videos /by Stefan Wolf

Clients often ask us if we can translate videos we’ve produced for them. Yes, we absolutely can! We have translated our films into many languages, including German, French, Spanish, Italian, Hungarian, Russian and more. Read more

https://www.cast-pharma.com/wp-content/uploads/2014/07/Blog_Header_Country_Adaptations.jpg 608 1280 Stefan Wolf https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Stefan Wolf2021-01-19 11:06:212023-04-24 15:13:22Tailor-made country adaptations for animated films

Why pharmaceutical companies need a visual storytelling agency

November 30, 2020/in Medical animation and explainer videos, eLearning & engaging activities, Scientific slide decks, Illustrations & infographics, Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training /by Stefan Wolf

Pharmaceutical and biotech companies today work with many specialized agencies to position their brands and develop their communication goals for different therapeutic areas. It is often difficult to determine which tasks can be performed by which type of agency.

Read more

https://www.cast-pharma.com/wp-content/uploads/2020/11/Blog_Header_02.jpg 608 1280 Stefan Wolf https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Stefan Wolf2020-11-30 10:17:172023-04-25 14:35:02Why pharmaceutical companies need a visual storytelling agency

Why it makes sense to hire an outsourcing agency instead of creating slide decks internally

October 27, 2020/in Scientific slide decks, Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training /by Stefan Wolf

PowerPoint presentations are extremely powerful tools to help pharmaceutical and biotech companies reach their communication goals. They can serve as eLearning courses, scientific platforms, or live-presentations at (virtual) congresses. Unfortunately, despite this potential, the development of PowerPoint slide decks often does not get the attention it deserves. Read more

https://www.cast-pharma.com/wp-content/uploads/2020/10/Blog_Header_Outsourcing_Agency_02.jpg 627 1200 Stefan Wolf https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Stefan Wolf2020-10-27 12:34:152023-04-24 15:14:29Why it makes sense to hire an outsourcing agency instead of creating slide decks internally

Analogies – thinking outside the box

October 26, 2020/in Scientific slide decks, Illustrations & infographics, Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training, Medical animation and explainer videos, eLearning & engaging activities /by Stefan Wolf
Medical and marketing managers in the pharmaceutical and biotech industry are often faced with the following problem: Despite having produced extensive materials, they still fail to get their key message across to the target audience. Read more
https://www.cast-pharma.com/wp-content/uploads/2020/10/Blog_Header_Analogies.jpg 608 1280 Stefan Wolf https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Stefan Wolf2020-10-26 10:34:312023-04-24 15:16:18Analogies – thinking outside the box

How a clear goal makes a better slide deck

August 25, 2020/in Medical learning & training, Scientific slide decks, Medical congresses & conferences, Medical affairs & medical marketing /by Thomas Frei

Today we are going to discuss why not having a clear goal is a reason a slide deck might fail. But why do our slide decks need a goal in the first place? Think about it! Read more

https://www.cast-pharma.com/wp-content/uploads/2020/08/Blog_Header_v01.jpg 608 1280 Thomas Frei https://www.cast-pharma.com/wp-content/uploads/2014/10/logo_trim.png Thomas Frei2020-08-25 13:09:082023-04-24 15:17:14How a clear goal makes a better slide deck
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Output formats:

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