Academic publications present scientific studies and clinical trials in a text-heavy format. That means several pages of black print on white paper. Read more
The three rules for when to use 3D computer animation in MoA and MoD videos
When it comes to mechanism of action and mechanism of disease videos, 3D computer animation is the gold standard. 3D animation can help an audience fully understand how a drug blocks a receptor or how a virus infects a cell. Read more
Today we are going to discuss why not having a clear goal is a reason a slide deck might fail. But why do our slide decks need a goal in the first place? Think about it!
It’s true. PowerPoint presentations have a bad reputation in the pharmaceutical and biotech industry. All too often, they’re boring and stuffed full of information that nobody can remember, or else so badly designed that they leave audiences bewildered. And yet every day countless new bad slides are created for yet more yawn-inducing presentations. Read more
With today’s slides, the “before and after” effect is not immediately obvious, but we still have some tips for their improvement that can be applied to many other cases. Notice that the initial slide uses the same colors for both the left and right infographics. This is misleading for the viewer, because the representations actually have nothing to do with each other.
Today we want to look at an example of how facts can be either lost or presented with impressive visual storytelling. The initial slide lists too many facts as boring bullet points, so the target audience is forced to read text instead of focusing on the presenter.
Today’s slide illustrates how simple infographics in combination with precise statements can add value to your presentation. The original slide shows a clear gap between visuals and texts: the visuals fail to support the content, misdirect the viewer’s focus, and are even misleading.
It happens. Mixing up terms, stumbling over complicated phrases, or forgetting key information. Whether working in sales or medical affairs, it can be tough to remember all the details. The cost of forgetting can mean not being taken seriously by peers or even damaging relationships with KOLs. Read more
Learning is not a singular event. It’s a journey. A crucial part of this journey is developing transferable knowledge that lets us apply what we’ve learned in many different contexts.
Learning facts, concepts, and terminology is the first step towards developing transferable knowledge. When taking this first step, learners may face these three challenges: Read more