How to present facts with visual storytelling

Today we want to look at an example of how facts can be either lost or presented with impressive visual storytelling. The initial slide lists too many facts as boring bullet points, so the target audience is forced to read text instead of focusing on the presenter.

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How simple infographics can add value to your presentation

Today’s slide illustrates how simple infographics in combination with precise statements can add value to your presentation. The original slide shows a clear gap between visuals and texts: the visuals fail to support the content, misdirect the viewer’s focus, and are even misleading.

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Transforming a boring image with bullet points into a slide reflecting the beauty and complexity of nature

Today’s slide is meant to introduce a more extensive topic but, with its dense text and unimpressive graphic, it would fail to excite a target group’s curiosity.

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How poorly designed slide decks can have devastating consequences in the pharma industry

If you work in pharma, you’ve probably seen cluttered, text-heavy PowerPoint presentations. The kind of decks that make you squint to read the miniscule axis labels and make you strain to follow the logically incoherent structure, only to give up after the third slide.

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Understanding the concept of an anti-tumor vaccine

In today’s episode of our series “How to make complex medical science accessible”, we will show how we turned a complex immunological cascade set off by an anti-tumor vaccine into an easily understandable step-by-step sequence in PowerPoint.

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How to build better slide decks

Today we explore the simple, practical, concrete steps you can take to develop more effective and engaging slide decks for scientific communication.

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Stress response physiology

In today’s episode of our series “How to make complex medical science accessible,” we would like to use an example to show how to turn a complex slide about physiological processes in the human brain into an easily understandable animation sequence in PowerPoint.

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Escape Mechanisms Slide Deck

Today we will look at how to get the most out of scientific slide decks in the pharmaceutical and biotech industry. Over the past 20 years we have seen scientific slide decks almost every day.

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How to create an effective learning and development program for medical affairs–part 2

An interview with Thomas Frei, executive creative director at CAST PHARMA

This is the second part of an interview with Thomas Frei, executive creative director of CAST PHARMA, offering insights into the learning and development (L&D) philosophy of CAST PHARMA. Read more

How to create an effective learning and development program for medical affairs–part 1

An interview with Thomas Frei, executive creative director at CAST PHARMA

Learning and development (L&D) is something that accompanies you throughout your entire life. Learning for your career does not end with graduation or an academic degree. Read more