In the article “The Power of Infographics”, we showed that infographics are excellent and versatile tools for medical affairs teams because they get to the point, spark conversation, and help you reach more people in your target audience.
In this article, we give the 7 key ingredients for infographics with the power to educate HCPs and your medical affairs team while giving them a lasting impression of the story behind your data. Read more
But how to create a sophisticated and visually interesting slide deck that captivates your audience? Read more
If you work in pharma, you know slide decks are the mainstay of scientific communication. They allow companies to relay complex medical ideas in ways that are digestible and easy to understand. Making a basic slide deck is relatively easy. PowerPoint is user-friendly, and pharma companies have robust scientific knowledge in-house. So why would anyone outsource their scientific slide decks to a visual storytelling agency? Here are some points to consider when you need to decide if it’s better to develop a slide deck yourself or it’s better to work with an external agency. Read more
Creating an informative yet engaging medical infographic is not easy. If it were, pharma companies wouldn’t invest in our knowledge and experience in developing them. But even though making great infographics isn’t easy, that doesn’t mean it needs to be complicated.
Here are 10 steps we use at CAST PHARMA to develop infographics that meet client needs and engage target audiences. Read more
When training your medical affairs team, you face several challenges to getting them on board. To show them the ropes, you need relevant and complete materials. These materials need to be easy to understand for your team and their respective target audience, whether health care professionals (HCPs), key opinion leaders (KOLs), or patients. The materials should facilitate conversations with the target audience. And you should be able to easily reuse and adapt them. Checking all these boxes, infographics can be your mainstay on the voyage from training to launch! Read more
Working in pharma, you use visual aids every day to talk about the latest developments in medical science. Maybe you’re explaining a disease’s pathophysiology and potential therapeutic targets to a physician. Maybe you’re presenting a new therapeutic’s mechanism of action to a group of key opinion leaders. Or maybe you’re training your MSLs to share the results of a recently published phase III trial. Read more
The pharmaceutical industry is one of the most complex and highly regulated industries in the world. So, to communicate effectively with stakeholders like patients and doctors, it’s important that the message comes across clearly and accurately. We want to set the record straight and show what a graphic design agency and a visual storytelling agency can do for the pharmaceutical industry and which partner understands the science behind your products best. Read more
Humor in scientific communication? Like bad knock-knock jokes about tyrosine kinases? You might think humor undermines scientific credibility. Or that it’s inappropriate in communication about serious medical conditions. But interestingly, science as well as experience with hundreds of films, slide decks, and activities tell us otherwise. Read more
Whether you’re a pharma marketing manager or medical communications manager, every day you need to package information attractively for your target audience. Explainer videos can have an enormous impact. But who will write the storyboard? Who will animate the video? And why can’t you just do it yourself with some cheap software? Why bother explaining everything to an agency? Read more