Medical affairs & medical marketing Archives – Page 5 of 6

How poorly designed slide decks can have devastating consequences in the pharma industry

July 16, 2020/in Scientific slide decks, Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training /by Thomas Frei

If you work in pharma, you’ve probably seen cluttered, text-heavy PowerPoint presentations. The kind of decks that make you squint to read the miniscule axis labels and make you strain to follow the logically incoherent structure, only to give up after the third slide.

Understanding the concept of an anti-tumor vaccine

July 6, 2020/in Scientific slide decks, Medical congresses & conferences, Medical affairs & medical marketing /by Anita Kunert

In today’s episode of our series “How to make complex medical science accessible”, we will show how we turned a complex immunological cascade set off by an anti-tumor vaccine into an easily understandable step-by-step sequence in PowerPoint.

How to build better slide decks

June 17, 2020/in Scientific slide decks, Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training /by Thomas Frei

Today we explore the simple, practical, concrete steps you can take to develop more effective and engaging slide decks for scientific communication.

Stress response physiology

April 23, 2020/in Scientific slide decks, Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training /by Stefan Wolf

In today’s episode of our series “How to make complex medical science accessible,” we would like to use an example to show how to turn a complex slide about physiological processes in the human brain into an easily understandable animation sequence in PowerPoint.

Escape Mechanisms Slide Deck

February 24, 2020/in Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training, Scientific slide decks /by Stefan Wolf

Today we will look at how to get the most out of scientific slide decks in the pharmaceutical and biotech industry. Over the past 20 years we have seen scientific slide decks almost every day.

How to create an effective learning and development program for medical affairs–part 2

February 15, 2018/in Medical affairs & medical marketing, Medical learning & training, eLearning & engaging activities /by Anja Kloss, PhD

An interview with Thomas Frei, executive creative director at CAST PHARMA

This is the second part of an interview with Thomas Frei, executive creative director of CAST PHARMA, offering insights into the learning and development (L&D) philosophy of CAST PHARMA. Read more

How to create an effective learning and development program for medical affairs–part 1

February 14, 2018/in Medical affairs & medical marketing, Medical learning & training, eLearning & engaging activities /by Anja Kloss, PhD

An interview with Thomas Frei, executive creative director at CAST PHARMA

Learning and development (L&D) is something that accompanies you throughout your entire life. Learning for your career does not end with graduation or an academic degree. Read more

Sharpening the message of key study results

January 23, 2018/in Medical affairs & medical marketing /by Stefan Wolf

To differentiate their product from the competition, communicating the results of scientific studies is crucial for pharmaceutical and biotech companies. Their MSLs need effective tools in order to be able to engage health care professionals in a meaningful dialogue. Read more

Don’t overload your learners: Getting rid of redundant explanations of visuals in eLearning tools

December 18, 2017/in Medical learning & training, eLearning & engaging activities, Medical affairs & medical marketing /by Julia Reinhard, PhD

Creating eLearning tools for medical affairs is a complex project. The scientific content needs to be carefully compiled and organized, and different theories about learning need to be considered in order to design a didactic concept. Read more

Telling a visual story using a scientific slide deck

November 24, 2017/in Scientific slide decks, Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training /by Colin Korell

Scientific slide decks, mostly implemented in PowerPoint, play many important roles in medical affairs:
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