Analogies – thinking outside the box

Medical and marketing managers in the pharmaceutical and biotech industry are often faced with the following problem: Despite having produced extensive materials, they still fail to get their key message across to the target audience. Read more

How a clear goal makes a better slide deck

Today we are going to discuss why not having a clear goal is a reason a slide deck might fail. But why do our slide decks need a goal in the first place? Think about it! Read more

Bringing scientific study data to life with animation

Academic publications present scientific studies and clinical trials in a text-heavy format. That means several pages of black print on white paper. Read more

How to transform a boring slide deck into an exciting scientific visual story

It’s true. PowerPoint presentations have a bad reputation in the pharmaceutical and biotech industry. All too often, they’re boring and stuffed full of information that nobody can remember, or else so badly designed that they leave audiences bewildered. And yet every day countless new bad slides are created for yet more yawn-inducing presentations. Read more

How slides can be significantly improved with three simple steps

With today’s slides, the “before and after” effect is not immediately obvious, but we still have some tips for their improvement that can be applied to many other cases. Notice that the initial slide uses the same colors for both the left and right infographics. This is misleading for the viewer, because the representations actually have nothing to do with each other.

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How to present facts with visual storytelling

Today we want to look at an example of how facts can be either lost or presented with impressive visual storytelling. The initial slide lists too many facts as boring bullet points, so the target audience is forced to read text instead of focusing on the presenter.

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How simple infographics can add value to your presentation

Today’s slide illustrates how simple infographics in combination with precise statements can add value to your presentation. The original slide shows a clear gap between visuals and texts: the visuals fail to support the content, misdirect the viewer’s focus, and are even misleading.

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Transforming a boring image with bullet points into a slide reflecting the beauty and complexity of nature

Today’s slide is meant to introduce a more extensive topic but, with its dense text and unimpressive graphic, it would fail to excite a target group’s curiosity.

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How poorly designed slide decks can have devastating consequences in the pharma industry

If you work in pharma, you’ve probably seen cluttered, text-heavy PowerPoint presentations. The kind of decks that make you squint to read the miniscule axis labels and make you strain to follow the logically incoherent structure, only to give up after the third slide.

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How to build better slide decks

Today we explore the simple, practical, concrete steps you can take to develop more effective and engaging slide decks for scientific communication.

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