Whether you’re a pharma marketing manager or medical communications manager, every day you need to package information attractively for your target audience. Explainer videos can have an enormous impact. But who will write the storyboard? Who will animate the video? And why can’t you just do it yourself with some cheap software? Why bother explaining everything to an agency? Read more
After two tough years of the COVID-19 pandemic with almost no on-site scientific events, medical conferences are finally getting back to normal. People are increasingly meeting face-to-face again, not only via Teams, Zoom, or virtual conferences. It is once again time for creative ideas to make booths attractive and fill them with compelling content.
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HCPs, patients, and employees need reliable information, so they can make more informed decisions. Your MSLs need to learn how to communicate with specialists about newly published clinical trial results. Read more
Pharmaceutical and biotech companies today work with many specialized agencies to position their brands and develop their communication goals for different therapeutic areas. It is often difficult to determine which tasks can be performed by which type of agency.
PowerPoint presentations are extremely powerful tools to help pharmaceutical and biotech companies reach their communication goals. They can serve as eLearning courses, scientific platforms, or live-presentations at (virtual) congresses. Unfortunately, despite this potential, the development of PowerPoint slide decks often does not get the attention it deserves. Read more
Academic publications present scientific studies and clinical trials in a text-heavy format. That means several pages of black print on white paper. Read more
Today we are going to discuss why not having a clear goal is a reason a slide deck might fail. But why do our slide decks need a goal in the first place? Think about it! Read more
It’s true. PowerPoint presentations have a bad reputation in the pharmaceutical and biotech industry. All too often, they’re boring and stuffed full of information that nobody can remember, or else so badly designed that they leave audiences bewildered. And yet every day countless new bad slides are created for yet more yawn-inducing presentations. Read more
Today’s slide compares two carbohydrate structures used to formulate iron-replacement therapies. The original slide gives a lot of information on the differences between the two structures and what that means, but there is no clear graphic structure showing a comparison.
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