Medical affairs & medical marketing Archives – Page 6 of 6

Self-directed learning with PowerPoint: visually appealing and cost effective

November 17, 2017/in Scientific slide decks, Medical affairs & medical marketing, Medical learning & training, eLearning & engaging activities /by Julia Reinhard, PhD

Training for Medical Affairs is always challenging—particularly in the onboarding phase, when employees with different knowledge levels start their jobs at different points in time. Read more

Visual storytelling – the fast lane into the minds of your target group

May 11, 2017/in Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training, Medical animation and explainer videos /by Thomas Frei

Your messages constantly compete with a host of other information, bombarding your target group daily. As a result, the following rule applies: Read more

Visual storytelling – fast sketch

February 12, 2017/in Medical animation and explainer videos, Medical congresses & conferences, Medical affairs & medical marketing /by Stefan Wolf

Over the past two to three years, there has been a huge increase in the use of Fast Sketch animation to convey explanations and information. Read more

Storyboard – the basis of any animation

May 2, 2016/in Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training, Medical animation and explainer videos /by Stefan Wolf

The storyboard is one of the most important work components for clients. Developed in close cooperation between medical and creative experts with years of experience, it contains the content of your story and shows how it will be displayed in the final film. Read more

Communicating complex content clearly with animated infographics

October 30, 2015/in Illustrations & infographics, Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training /by Stefan Wolf

If you need to take in a lot of information within a short space of time, you cannot afford to delve into complicated tables or long scientific papers. Read more

Less is more – the key to success: interactive applications vs. films

May 21, 2015/in Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training, Medical animation and explainer videos, eLearning & engaging activities /by Stefan Wolf

Both interactive tablet applications and conventional films (incl. brand story, mechanism of action, mode of disease and study results) are very effective tools in their own right and both have their advantages and disadvantages. Read more

Procurement and sourcing – who would you recommend for this job?

August 29, 2014/in Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training /by Stefan Wolf

When brand teams in pharmaceutical companies need a special service for their product, the path usually leads to procurement. Brand teams frequently have questions like: Read more

How much does a mode-of-action animation cost?

July 24, 2014/in Medical affairs & medical marketing, Medical learning & training, Medical animation and explainer videos, Medical congresses & conferences /by Stefan Wolf

In our day-to-day work we are often asked “How much does a mode-of-action animation cost?” and “How much do you charge for one minute of animation?” Of course, there is no one answer to these questions. The cost of a project depends on a variety of factors, including: Read more