In the rapidly evolving landscape of scientific research and development, it’s impossible for everyone to keep up with the ever-expanding body of literature. With new publications pouring in daily, it becomes crucial to filter out what’s most relevant to your therapeutic area and your company’s products. Journal clubs, a longstanding tradition in the scientific community, are an effective way to achieve this. Read more
If you work in medical affairs, you know that legal, medical, and regulatory review is crucial for the materials your team uses, whether internally, in the field, or at medical congress booths. But what about the agencies you partner with? Do they understand your company’s review process? Read more
Working in medical affairs in pharma, you probably have a baseline expectation that your agency partner will thoroughly proofread and run quality control (QC) on the materials they create for you. After all, you want clean copy, stylistic consistency, and easy readability in your slide decks, videos, infographics, and eLearning modules. Read more
You already know that getting HCPs to visit your medical booth is half the battle. But to keep them there and keep them coming back at future congresses, it’s important to make the experience as useful as possible for them. Read more
As a visual storytelling agency, we often face the question of cost when we receive a project briefing and create a proposal. It’s an understandable question. But the answer can vary greatly. In many cases, we first need to provide a price range, which naturally leads clients to wonder, “what do I get for the lower end, and what do I get for the higher end?” Read more
Training sessions are an essential aspect of any medical affairs team in a pharmaceutical or biotech company. They provide an opportunity for medical affairs professionals to learn about the latest developments, industry best practices, and new product launches. But face-to-face or online training sessions have some limitations. The most obvious: only those who participate on the day of the training session get to access the content. This means that all those who could not participate in the session, as well as new medical affairs professionals who join later, miss out on the valuable information. Read more
When you work with an agency on slide decks, illustrations, infographics, print materials, or videos, you probably want to use these assets for at least a few years and have them adapted for different markets or leverage them for other materials. That requires having what many people call “open files” or “source files.”
Scientific publications are valuable sources of the latest research findings and study data. Working in pharma, your team relies on this information to keep up to date with the latest developments in their field. Slide decks are often used to disseminate the newest information to internal and external audiences. But it can be challenging to create slides that are both easy to understand and engaging. In this newsletter, we offer some tips to bring publication explainer decks to life. Read more
If you work in pharma, you know slide decks are the mainstay of scientific communication. They allow companies to relay complex medical ideas in ways that are digestible and easy to understand. Making a basic slide deck is relatively easy. PowerPoint is user-friendly, and pharma companies have robust scientific knowledge in-house. So why would anyone outsource their scientific slide decks to a visual storytelling agency? Here are some points to consider when you need to decide if it’s better to develop a slide deck yourself or it’s better to work with an external agency. Read more
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