Analogies – thinking outside the box

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Medical and marketing managers in the pharmaceutical and biotech industry are often faced with the following problem: Despite having produced extensive materials, they still fail to get their key message across to the target audience. Read more

How simple infographics can add value to your presentation

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Today’s slide illustrates how simple infographics in combination with precise statements can add value to your presentation. The original slide shows a clear gap between visuals and texts: the visuals fail to support the content, misdirect the viewer’s focus, and are even misleading.

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Transforming a boring image with bullet points into a slide reflecting the beauty and complexity of nature

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Today’s slide is meant to introduce a more extensive topic but, with its dense text and unimpressive graphic, it would fail to excite a target group’s curiosity.

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Communicating complex content clearly with animated infographics

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If you need to take in a lot of information within a short space of time, you cannot afford to delve into complicated tables or long scientific papers. Read more