Everyone employed in marketing, medical affairs, learning, and training encounters the challenges of communicating complex, scientific material in a clear and accessible manner. This expert blog contains advice and best practices for presenting scientific information to your target audience, from pedagogy to design, technical specs to usability, timelines to costs and everything in between.
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One Page, many meanings: choosing between infographics, training cards, one-pagers, and illustrations
/in Illustrations & infographics, Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training /by Alexander RoederThe terms “infographic,” “training card,” “one-pager,” and “illustration” are frequently used interchangeably in pharmaceutical communications, yet each represents a distinct format with specific characteristics and purposes. This lack of precision in terminology creates real challenges: medical affairs teams request “infographics” when they need detailed scientific summaries; MSLs receive dense text documents when they need quick-reference tools; and congress materials lack the visual impact needed to engage HCPs in a busy environment.
These mismatches between format and purpose not only waste resources but also diminish the effectiveness of scientific communication. Read more
Visualizing challenging data
/in Illustrations & infographics, Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training, Medical animation and explainer videos, eLearning & engaging activities /by Colin KorellInteractive infographics in scientific communication: transforming complex data into engaging visual narratives
/in Illustrations & infographics, Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training, eLearning & engaging activities /by Alexander RoederThe importance of Gagné’s events of instruction for medical training
/in Medical learning & training, eLearning & engaging activities /by Colin KorellMedical training generally consists of a mix of lectures, small group learning, and hands-on experience. Robert Gagné, an educational psychologist, developed a framework that describes the necessary steps for effective instruction called the nine events of instruction. Read more
The importance of load management for medical training
/in Medical learning & training, eLearning & engaging activities /by Colin KorellWe all know that medical training is demanding. But did you know that there is a science to optimizing how much information students can process during their studies? Read more
How to write assessment questions for medical affairs training that prepare your team for the field
/in Scientific slide decks, Medical affairs & medical marketing, Medical learning & training, eLearning & engaging activities /by Colin KorellHow do you prepare your medical affairs team for working in the field and at congresses? Without a doubt, much of their time will be spent learning about clinical trials and the evidence they have generated. Read more
Uploading materials to Veeva: factors that influence time and costs
/in Medical learning & training, Medical animation and explainer videos, eLearning & engaging activities, Scientific slide decks, Illustrations & infographics, Medical affairs & medical marketing /by Colin KorellWhether you work at a large or small pharma company, your organization almost certainly has a formalized review process for ensuring the non-promotional materials your medical affairs team uses are accurate, in line with local regulations, and free of content that poses unacceptable legal risks, such as lawsuits from competitors. Read more
Thoughtful slide design for journal club presentations
/in Scientific slide decks, Medical affairs & medical marketing, Medical learning & training, eLearning & engaging activities /by Colin KorellIn the rapidly evolving landscape of scientific research and development, it’s impossible for everyone to keep up with the ever-expanding body of literature. With new publications pouring in daily, it becomes crucial to filter out what’s most relevant to your therapeutic area and your company’s products. Journal clubs, a longstanding tradition in the scientific community, are an effective way to achieve this. Read more
How an agency’s grasp on approval processes can make or break your medical content
/in Medical learning & training, Medical animation and explainer videos, eLearning & engaging activities, Scientific slide decks, Illustrations & infographics, Medical congresses & conferences, Medical affairs & medical marketing /by Colin KorellIf you work in medical affairs, you know that legal, medical, and regulatory review is crucial for the materials your team uses, whether internally, in the field, or at medical congress booths. But what about the agencies you partner with? Do they understand your company’s review process? Read more
Why quality control is key in medical writing and scientific visual storytelling
/in Scientific slide decks, Illustrations & infographics, Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training, Medical animation and explainer videos, eLearning & engaging activities /by Colin KorellWorking in medical affairs in pharma, you probably have a baseline expectation that your agency partner will thoroughly proofread and run quality control (QC) on the materials they create for you. After all, you want clean copy, stylistic consistency, and easy readability in your slide decks, videos, infographics, and eLearning modules. Read more
7 reasons why PowerPoint is the ideal basis for developing engaging eLearning modules
/in Scientific slide decks, Medical affairs & medical marketing, eLearning & engaging activities /by Colin KorellAs a medical affairs employee at a pharmaceutical or biotech company, you understand the importance of continuous learning and professional development. Staying up-to-date on the latest research, treatments, and technologies is crucial for success. This is where eLearning comes into play, allowing you and your colleagues to review required materials at your own pace. Read more
Interactive booth presentations: create meaningful resources for HCPs instead of info dumping
/in Scientific slide decks, Medical congresses & conferences, Medical learning & training, eLearning & engaging activities /by Colin KorellYou already know that getting HCPs to visit your medical booth is half the battle. But to keep them there and keep them coming back at future congresses, it’s important to make the experience as useful as possible for them. Read more
Navigating the price range: Unraveling the factors behind visual storytelling solution costs
/in Medical learning & training, Medical animation and explainer videos, eLearning & engaging activities, Scientific slide decks, Illustrations & infographics, Medical congresses & conferences, Medical affairs & medical marketing /by Stefan WolfAs a visual storytelling agency, we often face the question of cost when we receive a project briefing and create a proposal. It’s an understandable question. But the answer can vary greatly. In many cases, we first need to provide a price range, which naturally leads clients to wonder, “what do I get for the lower end, and what do I get for the higher end?” Read more
Can we get open files?
/in Illustrations & infographics, Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training, Medical animation and explainer videos, eLearning & engaging activities, Scientific slide decks /by Colin KorellWhen you work with an agency on slide decks, illustrations, infographics, print materials, or videos, you probably want to use these assets for at least a few years and have them adapted for different markets or leverage them for other materials. That requires having what many people call “open files” or “source files.”
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Transforming a live training session into a self-study tool for medical affairs
/in Scientific slide decks, Medical affairs & medical marketing, Medical learning & training, Medical animation and explainer videos, eLearning & engaging activities /by Stefan WolfTraining sessions are an essential aspect of any medical affairs team in a pharmaceutical or biotech company. They provide an opportunity for medical affairs professionals to learn about the latest developments, industry best practices, and new product launches. But face-to-face or online training sessions have some limitations. The most obvious: only those who participate on the day of the training session get to access the content. This means that all those who could not participate in the session, as well as new medical affairs professionals who join later, miss out on the valuable information. Read more