From industry expert theater to KOL symposium: slide decks for congresses

/in , /by

Sessions are why HCPs attend congresses. One of the main ways to support sessions, such as a KOL symposium, an industry expert theater, or the announcement of clinical trial results, is with a solid presentation. This can make all the difference in capturing the attention of healthcare professionals (HCPs). A well-structured and visually appealing presentation can help support the session and effectively communicate complex information. Read more

Planning ahead for outstanding medical congress materials

/in /by

Congresses and conferences are a crucial platform for medical affairs to share their latest research and engage with HCPs. To make the most of these opportunities, it’s essential to plan for creating congress materials that will effectively communicate your messages and leave a lasting impression on your audience. In this article, we will give you a roadmap for planning your materials for conferences, whether infographics, medical animation, or presentations. Read more

10 steps for powerful infographics

/in , , /by

Creating an informative yet engaging medical infographic is not easy. If it were, pharma companies wouldn’t invest in our knowledge and experience in developing them. But even though making great infographics isn’t easy, that doesn’t mean it needs to be complicated.

Here are 10 steps we use at CAST PHARMA to develop infographics that meet client needs and engage target audiences. Read more

How to improve an existing knowledge base slide deck?

/in , , , /by


In today’s case study, we’ll look at a very typical case: editing and improving an existing slide deck. This slide deck is intended to serve as a knowledge base for self-study. Read more

Understanding science – the difference between a graphic design agency and a visual storytelling agency

/in , , , , , , /by

The pharmaceutical industry is one of the most complex and highly regulated industries in the world. So, to communicate effectively with stakeholders like patients and doctors, it’s important that the message comes across clearly and accurately. We want to set the record straight and show what a graphic design agency and a visual storytelling agency can do for the pharmaceutical industry and which partner understands the science behind your products best. Read more

Educating or impressing? For the right effect, choose the right visual approach

/in , , /by

Working in pharma, you use visual aids every day to talk about the latest developments in medical science. Maybe you’re explaining a disease’s pathophysiology and potential therapeutic targets to a physician. Maybe you’re presenting a new therapeutic’s mechanism of action to a group of key opinion leaders. Or maybe you’re training your MSLs to share the results of a recently published phase III trial. Read more

Cloud-based explainer video tools versus a visual storytelling agency: which one is right for you?

/in , , , /by

Whether you’re a pharma marketing manager or medical communications manager, every day you need to package information attractively for your target audience. Explainer videos can have an enormous impact. But who will write the storyboard? Who will animate the video? And why can’t you just do it yourself with some cheap software? Why bother explaining everything to an agency? Read more

How to develop engaging interactive presentations for conference booths with PowerPoint

How to develop engaging interactive presentations for conference booths with PowerPoint

/in , /by

After two tough years of the COVID-19 pandemic with almost no on-site scientific events, medical conferences are finally getting back to normal. People are increasingly meeting face-to-face again, not only via Teams, Zoom, or virtual conferences. It is once again time for creative ideas to make booths attractive and fill them with compelling content.
Read more

Different tools for different audiences: animated PowerPoint presentation vs animated film

/in , , , /by

HCPs, patients, and employees need reliable information, so they can make more informed decisions. Your MSLs need to learn how to communicate with specialists about newly published clinical trial results. Read more

Why pharmaceutical companies need a visual storytelling agency

/in , , , , , , /by

Pharmaceutical and biotech companies today work with many specialized agencies to position their brands and develop their communication goals for different therapeutic areas. It is often difficult to determine which tasks can be performed by which type of agency.

Read more