You’ve seen it before: a slide that contains all the right information but somehow fails to communicate effectively. Whether it’s part of a training deck, an eLearning module, congress materials, or live presentation, the content is accurate and complete—so why doesn’t it work? Read more
Medical affairs teams face a critical challenge: presenting complex scientific data in a way that is engaging without sacrificing credibility. While static infographics have their place, today’s healthcare professionals expect more dynamic experiences. Interactive infographics are transforming scientific communication, from congress booths to Medical Science Liaison meetings. Read more
You’re developing a 200-slide training deck for global rollout. Your inputs include slides from the US team (who abbreviate everything), content from European colleagues (who spell everything out), and “core slides” from global (each with different reference formatting). Even more challenging: Read more
The terms “infographic,” “training card,” “one-pager,” and “illustration” are frequently used interchangeably in pharmaceutical communications, yet each represents a distinct format with specific characteristics and purposes. This lack of precision in terminology creates real challenges: medical affairs teams request “infographics” when they need detailed scientific summaries; MSLs receive dense text documents when they need quick-reference tools; and congress materials lack the visual impact needed to engage HCPs in a busy environment.
These mismatches between format and purpose not only waste resources but also diminish the effectiveness of scientific communication. Read more
How do you prepare your medical affairs team for working in the field and at congresses? Without a doubt, much of their time will be spent learning about clinical trials and the evidence they have generated. Read more
Whether you work at a large or small pharma company, your organization almost certainly has a formalized review process for ensuring the non-promotional materials your medical affairs team uses are accurate, in line with local regulations, and free of content that poses unacceptable legal risks, such as lawsuits from competitors. Read more
In the rapidly evolving landscape of scientific research and development, it’s impossible for everyone to keep up with the ever-expanding body of literature. With new publications pouring in daily, it becomes crucial to filter out what’s most relevant to your therapeutic area and your company’s products. Journal clubs, a longstanding tradition in the scientific community, are an effective way to achieve this. Read more
If you work in medical affairs, you know that legal, medical, and regulatory review is crucial for the materials your team uses, whether internally, in the field, or at medical congress booths. But what about the agencies you partner with? Do they understand your company’s review process? Read more
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