You’re developing a 200-slide training deck for global rollout. Your inputs include slides from the US team (who abbreviate everything), content from European colleagues (who spell everything out), and “core slides” from global (each with different reference formatting). Even more challenging: Read more
The terms “infographic,” “training card,” “one-pager,” and “illustration” are frequently used interchangeably in pharmaceutical communications, yet each represents a distinct format with specific characteristics and purposes. This lack of precision in terminology creates real challenges: medical affairs teams request “infographics” when they need detailed scientific summaries; MSLs receive dense text documents when they need quick-reference tools; and congress materials lack the visual impact needed to engage HCPs in a busy environment.
These mismatches between format and purpose not only waste resources but also diminish the effectiveness of scientific communication. Read more
If you work in medical affairs, you know that legal, medical, and regulatory review is crucial for the materials your team uses, whether internally, in the field, or at medical congress booths. But what about the agencies you partner with? Do they understand your company’s review process? Read more
Working in medical affairs in pharma, you probably have a baseline expectation that your agency partner will thoroughly proofread and run quality control (QC) on the materials they create for you. After all, you want clean copy, stylistic consistency, and easy readability in your slide decks, videos, infographics, and eLearning modules. Read more
You already know that getting HCPs to visit your medical booth is half the battle. But to keep them there and keep them coming back at future congresses, it’s important to make the experience as useful as possible for them. Read more
As a visual storytelling agency, we often face the question of cost when we receive a project briefing and create a proposal. It’s an understandable question. But the answer can vary greatly. In many cases, we first need to provide a price range, which naturally leads clients to wonder, “what do I get for the lower end, and what do I get for the higher end?” Read more
When you work with an agency on slide decks, illustrations, infographics, print materials, or videos, you probably want to use these assets for at least a few years and have them adapted for different markets or leverage them for other materials. That requires having what many people call “open files” or “source files.”
In the article “The Power of Infographics”, we showed that infographics are excellent and versatile tools for medical affairs teams because they get to the point, spark conversation, and help you reach more people in your target audience.
In this article, we give the 7 key ingredients for infographics with the power to educate HCPs and your medical affairs team while giving them a lasting impression of the story behind your data. Read more
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