Laying the groundwork for a multi-unit eLearning tool for medical training

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eLearning tools are important for pharmaceutical and biotech companies to provide their employees with the foundational knowledge they need for carrying out their responsibilities. Read more

Self-directed learning with PowerPoint: visually appealing and cost effective

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Training for Medical Affairs is always challenging—particularly in the onboarding phase, when employees with different knowledge levels start their jobs at different points in time. Read more

Dual coding theory

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Psychology professor and writer Allan Paivio hypothesized that visual input and verbal input are processed differently in the human mind and the information learned is then organized using mental codes corresponding to these separate representations. Read more

Less is more – the key to success: interactive applications vs. films

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Both interactive tablet applications and conventional films (incl. brand story, mechanism of action, mode of disease and study results) are very effective tools in their own right and both have their advantages and disadvantages. Read more

Stereoscopic 3D Animation

Stereoscopic 3D animations

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Stereoscopic 3D animations need technical expertise. But a great show is not enough: huge amounts of scientific information can be communicated memorably when combined with an ingenious story. Read more