Tag Archive for: key messages

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Analogies – thinking outside the box

October 26, 2020/in Scientific slide decks, Illustrations & infographics, Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training, Medical animation and explainer videos, eLearning & engaging activities /by Stefan Wolf

Medical and marketing managers in the pharmaceutical and biotech industry are often faced with the following problem: Despite having produced extensive materials, they still fail to get their key message across to the target audience. Read more

Visual storytelling – the fast lane into the minds of your target group

May 11, 2017/in Medical congresses & conferences, Medical affairs & medical marketing, Medical learning & training, Medical animation and explainer videos /by Thomas Frei

Your messages constantly compete with a host of other information, bombarding your target group daily. As a result, the following rule applies: Read more