A frightening but preventable complication explained
What did the client need?
The client’s product for treating postpartum hemorrhage (PPH) had been on the market for quite a while already. The client now wanted to draw attention to the fact that PPH is the most preventable cause of maternal death, affecting not only developing countries, but also developed nations. The main goal was to communicate the advantages of an oxytocin analog over oxytocin itself in the treatment of PPH: The longer half-life of the analog allows for a convenient single injection rather than the administration of the solution through a drip. The greatest challenge of the project was to present a bloody topic in obstetrics strikingly and realistically enough while still being sensitive about it. This was why 3D animation was chosen to approach the topic.
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