Visualizing the coagulation cascade comprehensibly
What did the client need?
Our client already used existing videos to help communicate a new therapeutic approach to hemophilia. However, these videos were out-of-date and our clients needed more modern, visually impressive materials which could help explain the medical basis behind the process of hemostasis (blood clotting), including the coagulation cascade. These materials should also illustrate how their brand new and innovative therapeutic approach could benefit patients.
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