Animated slide deck for a clinical stage compound
What did the client need?
Our client was searching for a visual tool to help him introduce a clinical stage compound and explain its mechanism of action. The investigational compound uses a very new approach in the treatment of arteriosclerosis: it directly interacts with the RNA of a target protein. By mimicking a natural regulatory mechanism, it interferes very early in the pathological cascade. A slide deck with 3 slides was planned to provide a general explanation of this antisense technology. A second slide deck with 3 slides should then emphasize the drug’s effects on the tissue level. The slides should be both attractively designed and quickly understood. To be in line with other marketing tools, it was also necessary to adapt the color scheme to match existing brand colors.
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