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A medical device for postoperative pain therapy
Our client‘s medical device provides patients with safe, simple, and effective pain therapy. The device is different to conventional methods, mainly because it is easy to set up for safe, individual use. Our job was to communicate these product benefits in a visually appealing and easy-to-understand manner to doctors, hospital managers, and nursing staff, hopefully thus convincing them to change over to the new device. Because patient-controlled postoperative pain therapy harbors considerable risks, doctors and nursing staff tend to prefer trusted technologies and view new methods or medical devices with skepticism.
The conceptional draft from the storyboard
and the final look in the film – as a special safety feature, the medical device is blocked for 20 minutes after use.