Analogies – thinking outside the box

Medical and marketing managers in the pharmaceutical and biotech industry are often faced with the following problem: Despite having produced extensive materials, they still fail to get their key message across to the target audience. Read more

Bringing scientific study data to life with animation

Academic publications present scientific studies and clinical trials in a text-heavy format. That means several pages of black print on white paper. Read more

Making Scientific 3D Computer Animation that Pays Off

The three rules for when to use 3D computer animation in MoA and MoD videos

When it comes to mechanism of action and mechanism of disease videos, 3D computer animation is the gold standard. 3D animation can help an audience fully understand how a drug blocks a receptor or how a virus infects a cell. Read more

Fast Sketch Picture Sequence

Visual storytelling – fast sketch

Over the past two to three years, there has been a huge increase in the use of Fast Sketch animation to convey explanations and information. Read more

Different tools for different audiences: animated PowerPoint presentation vs 3D animated film

Over the last few years, more and more pharmaceutical and biotech companies have discovered digital deliverables and have started taking advantage of this wide range of digital media formats Read more

Storyboard – the basis of any animation

The storyboard is one of the most important work components for clients. Developed in close cooperation between medical and creative experts with years of experience, it contains the content of your story and shows how it will be displayed in the final film. Read more

Useful technology or marketing gag? – virtual reality in pharma and biotech

Virtual reality is an unmistakable new trend in the pharma and biotech industries. Wikipedia defines it as “immersive multimedia or computer-simulated life” that “replicates an environment that simulates physical presence in places in the real world or imagined worlds.” Read more

Less is more – the key to success: interactive applications vs. films

Both interactive tablet applications and conventional films (incl. brand story, mechanism of action, mode of disease and study results) are very effective tools in their own right and both have their advantages and disadvantages. Read more

Making of Medical 3D-Animation

Behind the scenes at CAST PHARMA

Our clients visit us regularly to discuss projects, exchange experiences, and see how we work firsthand. It is especially fascinating for them to look over the shoulder of a 3D animator and observe the creation of a 3D animation live. Read more

Procurement and Sourcing

Procurement and sourcing – who would you recommend for this job?

When brand teams in pharmaceutical companies need a special service for their product, the path usually leads to procurement. Brand teams frequently have questions like: Read more