Different tools for different audiences: animated PowerPoint presentation vs animated film

HCPs, patients, and employees need reliable information, so they can make more informed decisions. Your MSLs need to learn how to communicate with specialists about newly published clinical trial results. Read more

Tailor-made country adaptations

Clients often ask us if we can translate videos we’ve produced for them. Yes, we absolutely can! We have translated our films into many languages, including German, French, Spanish, Italian, Hungarian, Russian and more. Read more

Why pharmaceutical companies need a visual storytelling agency

Pharmaceutical and biotech companies today work with many specialized agencies to position their brands and develop their communication goals for different therapeutic areas. It is often difficult to determine which tasks can be performed by which type of agency.

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Analogies – thinking outside the box

Medical and marketing managers in the pharmaceutical and biotech industry are often faced with the following problem: Despite having produced extensive materials, they still fail to get their key message across to the target audience. Read more

Bringing scientific study data to life with animation

Academic publications present scientific studies and clinical trials in a text-heavy format. That means several pages of black print on white paper. Read more

Making Scientific 3D Computer Animation that Pays Off

The three rules for when to use 3D computer animation in MoA and MoD videos

When it comes to mechanism of action and mechanism of disease videos, 3D computer animation is the gold standard. 3D animation can help an audience fully understand how a drug blocks a receptor or how a virus infects a cell. Read more

Fast Sketch Picture Sequence

Visual storytelling – fast sketch

Over the past two to three years, there has been a huge increase in the use of Fast Sketch animation to convey explanations and information. Read more

Storyboard – the basis of any animation

The storyboard is one of the most important work components for clients. Developed in close cooperation between medical and creative experts with years of experience, it contains the content of your story and shows how it will be displayed in the final film. Read more

Useful technology or marketing gag? – virtual reality in pharma and biotech

Virtual reality is an unmistakable new trend in the pharma and biotech industries. Wikipedia defines it as “immersive multimedia or computer-simulated life” that “replicates an environment that simulates physical presence in places in the real world or imagined worlds.” Read more

Less is more – the key to success: interactive applications vs. films

Both interactive tablet applications and conventional films (incl. brand story, mechanism of action, mode of disease and study results) are very effective tools in their own right and both have their advantages and disadvantages. Read more