Educating or impressing? For the right effect, choose the right visual approach

Working in pharma, you use visual aids every day to talk about the latest developments in medical science. Maybe you’re explaining a disease’s pathophysiology and potential therapeutic targets to a physician. Maybe you’re presenting a new therapeutic’s mechanism of action to a group of key opinion leaders. Or maybe you’re training your MSLs to share the results of a recently published phase III trial. Read more

Understanding science – the difference between a graphic design agency and a visual storytelling agency

The pharmaceutical industry is one of the most complex and highly regulated industries in the world. So, to communicate effectively with stakeholders like patients and doctors, it’s important that the message comes across clearly and accurately. We want to set the record straight and show what a graphic design agency and a visual storytelling agency can do for the pharmaceutical industry and which partner understands the science behind your products best. Read more

The power of humor: why it matters in scientific communication

Humor in scientific communication? Like bad knock-knock jokes about tyrosine kinases? You might think humor undermines scientific credibility. Or that it’s inappropriate in communication about serious medical conditions. But interestingly, science as well as experience with hundreds of films, slide decks, and activities tell us otherwise. Read more

Cloud-based explainer video tools versus a visual storytelling agency: which one is right for you?

Whether you’re a pharma marketing manager or medical communications manager, every day you need to package information attractively for your target audience. Explainer videos can have an enormous impact. But who will write the storyboard? Who will animate the video? And why can’t you just do it yourself with some cheap software? Why bother explaining everything to an agency? Read more

Different tools for different audiences: animated PowerPoint presentation vs animated film

HCPs, patients, and employees need reliable information, so they can make more informed decisions. Your MSLs need to learn how to communicate with specialists about newly published clinical trial results. Read more

Tailor-made country adaptations for animated films

Clients often ask us if we can translate videos we’ve produced for them. Yes, we absolutely can! We have translated our films into many languages, including German, French, Spanish, Italian, Hungarian, Russian and more. Read more

Why pharmaceutical companies need a visual storytelling agency

Pharmaceutical and biotech companies today work with many specialized agencies to position their brands and develop their communication goals for different therapeutic areas. It is often difficult to determine which tasks can be performed by which type of agency.

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Analogies – thinking outside the box

Medical and marketing managers in the pharmaceutical and biotech industry are often faced with the following problem: Despite having produced extensive materials, they still fail to get their key message across to the target audience. Read more

Bringing scientific study data to life with animation

Academic publications present scientific studies and clinical trials in a text-heavy format. That means several pages of black print on white paper. Read more

Making Scientific 3D Computer Animation that Pays Off

The three rules for when to use 3D computer animation in MoA and MoD videos

When it comes to mechanism of action and mechanism of disease videos, 3D computer animation is the gold standard. 3D animation can help an audience fully understand how a drug blocks a receptor or how a virus infects a cell. Read more