Understanding science – the difference between a graphic design agency and a visual storytelling agency

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The pharmaceutical industry is one of the most complex and highly regulated industries in the world. So, to communicate effectively with stakeholders like patients and doctors, it’s important that the message comes across clearly and accurately. We want to set the record straight and show what a graphic design agency and a visual storytelling agency can do for the pharmaceutical industry and which partner understands the science behind your products best. Read more

Why onboarding a team is like a dance class

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Imagine going to a dance class and not knowing anyone. You feel completely out of place. You’re struggling to learn the steps, keep up with the music, and avoid collisions with other dancers. Everyone else in the room knows each other already. They are all moving in unison while you are still trying to figure out what to do with your feet. This is how many new employees feel when they join a company.
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The power of humor: why it matters in scientific communication

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Humor in scientific communication? Like bad knock-knock jokes about tyrosine kinases? You might think humor undermines scientific credibility. Or that it’s inappropriate in communication about serious medical conditions. But interestingly, science as well as experience with hundreds of films, slide decks, and activities tell us otherwise. Read more

Why pharmaceutical companies need a visual storytelling agency

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Pharmaceutical and biotech companies today work with many specialized agencies to position their brands and develop their communication goals for different therapeutic areas. It is often difficult to determine which tasks can be performed by which type of agency.

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Analogies – thinking outside the box

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Medical and marketing managers in the pharmaceutical and biotech industry are often faced with the following problem: Despite having produced extensive materials, they still fail to get their key message across to the target audience. Read more

How to effectively retain knowledge

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It happens. Mixing up terms, stumbling over complicated phrases, or forgetting key information. Whether working in sales or medical affairs, it can be tough to remember all the details. The cost of forgetting can mean not being taken seriously by peers or even damaging relationships with KOLs. Read more

Reinforcement training tools: How to develop transferable knowledge

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Learning is not a singular event. It’s a journey. A crucial part of this journey is developing transferable knowledge that lets us apply what we’ve learned in many different contexts.

Learning facts, concepts, and terminology is the first step towards developing transferable knowledge. When taking this first step, learners may face these three challenges: Read more

Engaging eLearning tools with a fresh editorial design

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Every day, employees working in medical affairs use high-quality apps and read interactive digital publications with a sleek and clean design. They do all of this after they get home from work. And the next day the same employees go to work and sit in front of boring slides to learn information crucial for their profession. How design can engage or derail an eLearning.  Read more

How to create an effective learning and development program for medical affairs–part 2

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An interview with Thomas Frei, executive creative director at CAST PHARMA

This is the second part of an interview with Thomas Frei, executive creative director of CAST PHARMA, offering insights into the learning and development (L&D) philosophy of CAST PHARMA. Read more

How to create an effective learning and development program for medical affairs–part 1

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An interview with Thomas Frei, executive creative director at CAST PHARMA

Learning and development (L&D) is something that accompanies you throughout your entire life. Learning for your career does not end with graduation or an academic degree. Read more