With the help of Visual Storytelling, scientific studies,
data and processes can be simplified and explained more clearly.
To implement your Visual Story, a variety of stylistic means are available, such as 3D animations, 2D infographics or sketched illustrations. The final media can be animated films, interactive applications, iPad applications, slide decks or PowerPoint presentations with high-quality animations.
The costs for implementing a Visual Story naturally depend on various factors, including whether existing content should only be improved visually, or whether the intention is to develop a completely new didactic and visual approach.
BEFORE
AFTER
Existing content is adapted to fit design, usability concept and navigation; the content itself will remain almost the same.
Existing content is developed further, visually improved so it is easier to understand and, if applicable, an interactive or animated component will be added.
BEFORE
AFTER
BEFORE
AFTER
For existing content, a completely new, visually more understandable approach is developed and, if applicable, implemented using interactive or animated components.
In order to feel confident recommending and prescribing your product, HCPs need to understand and be convinced by your product‘s mode of action, clinical data, and studies. The best way to gain their confidence? Through a vivid and conclusive story which utilizes clear and appealing data visualization and memorable images.
With the help of Visual Storytelling, facts and figures, processes, and technologies can be simplified and explained more clearly.
Infographics or engaging slide decks rapidly and precisely convey content.
As an experienced data visualization company, CAST PHARMA’s team of experts in medical visualization have an established workflow which guarantees that your complex story will be brought to life in a way that is informative yet easy-to-understand, scientifically correct but visually appealing, and of high quality while still cost effective.
Medical education - optimizing training and learning results
Though traditional text-heavy learning tools are easier to produce, numerous studies have shown that the best learning results generally come from combinations of text, images, and – best of all – interaction.
Explaining the Mechanism of Action of Pharmaceutical and Biotech Compounds
Your various target groups, such as healthcare professionals, patients, investors and shareholders demand tailor-made information about product benefits. Most importantly, scientific and product-related facts such as the underlying mechanism of action have to be communicated effectively, within the industry and beyond.
Explaining unknown Disease Pathophysiology
Explaining the mechanism of a disease (MoD) or the disease pathophysiology in a clear and concise way is crucial to help healthcare professionals, patients, investors, and other target groups fully understand a disease.
Learning more about Visual Tools for Clinical Stage Companies and Biotech Startups
You have a promising investigational compound to address an unmet medical need. However, there are many hurdles on the way to a successful product, and it is often necessary to convince others of your compound‘s potential. Above all, results need to be communicated to various target groups.
Each stage in the life cycle of a product has its unique requirements. These are even more challenging when your drug is based on an already established active ingredient. The crucial thing for our client was to strike up a conversation with doctors at a congress booth. A medical game was the real eye-catcher.
What if your main distinguishing feature is based on pre-clinical data that is difficult to understand? Our client offers the only formulation on the market that contains no complexing proteins.
“If the complexing proteins have no therapeutic effect, why can’t we simply throw them into the trash can?”
This gave us the idea of an interactive tool that transforms the pre-clinical data and the conclusion into a memorable visual.
Many therapeutic areas are highly competitive, even more so when you are not the first to enter the market. Our client faced exactly that situation but had excellent clinical data with the potential to shift a paradigm in the field of anti-coagulation.
How we took “dry” clinical data and turned them into an exciting visual application, clearly explaining the paradigm shift with the help of a simple analogy.
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