A scientific interactive game to attract
attention at a congress booth



Our briefing came in the form of various presentations, scientific publications and a very rough outline of the general concept.

Each stage in the life cycle of a product has its unique requirements. These are even more challenging when your drug is based on an already established active ingredient. Our client offers an improved formulation of a well-known chemotherapy and has a wealth of pre-clinical and clinical data supporting the use of this liposomal formulation that minimizes the risk of cardiotoxicity.

The crucial thing for us is to strike up a conversation with our doctors at the congress booth. A medical game would be a real eye-catcher.