Complicated genetic tests easily explained
A young Californian high-growth company sells genetic tests that detect individual genetic predispositions to certain diseases, including a newly developed blood test that is able to detect tumor DNA. This test method contributes to the early diagnosis of cancer and helps determine the recurrence of tumors after treatment is completed. In both cases, a timely diagnosis has significant impact on the success of treatment. Since the operating principle of a cancer test is very complicated and still relatively unknown, the company needed an animated film to present this pioneering test in a comprehensible and convincing way to patients and doctors.