A young Californian high-growth company sells genetic tests that detect individual genetic predispositions to certain diseases, including a newly developed blood test that is able to detect tumor DNA. This test method contributes to the early diagnosis of cancer and helps determine the recurrence of tumors after treatment is completed. In both cases, a timely diagnosis has significant impact on the success of treatment. Since the operating principle of a cancer test is very complicated and still relatively unknown, the company needed an animated film to present this pioneering test in a comprehensible and convincing way to patients and doctors.
To win over patients and physicians, the blood test animation was presented and published on the company’s website and in social media.
Almost every test method can be explained through animation: diabetes tests, deficiency tests, or tests for genetic predisposition or allergies. Visual storytelling helps present analytical tests such as pharmacokinetic, preclinical, or clinical tests in a way that is understandable and persuasive to both HCPs and patients.
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