More than just an eye-catcher
You will, of course, have had similar requests:
Please find me the one special idea for our congress booth that will capture the visitors’ attention and convince them of the benefits of our product.
This is how our client stipulated from the outset that interacting with their potential customers should be paramount: We need you to create something tactile, something visitors to the booth can touch and feel. At the same time, we want to go beyond simply catching the eye. We want visitors to go away with information about phosphodiesterase 4 that is truly worth knowing.
We don’t want a linear, one-dimensional film. Everyone has them these days, and people just walk by. That’s not the way to inspire our audience.