Challenging conventional therapies
What did the client need?
Because our client’s therapeutic approach to tinnitus challenges the conventional view of the disease and how it is generally treated, they wanted to reach patients directly with an educational animation film. The film was to explain the origins of the illness, how the therapy is conducted, and why the therapy is effective. It needed to focus on the fact that the new neurostimulation therapy was developed based on scientific findings that tinnitus is a pathophysiological condition originating in the auditory center and not just psychological or stress-associated. The aim was to motivate patients to proactively ask their healthcare practitioner about the innovative therapy.
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