Attract Attention at Congresses and engage your professional Audience

For your congress booth, you are after the one
idea that will make all the difference. Learn more
about the possibilities for your next trade show.

Visual Storytelling at the Booth

Congresses and specialist conferences offer unique opportunities to get in touch with health care professionals. In order to interest them in any in-depth discussion, a sophisticated booth and outstanding visual concepts are needed, such as Virtual Reality (both with and without glasses), stereoscopic films, touch screen installations and scientific games. All of these provide countless opportunities to interact with the visitors to your booth. Beyond simply wowing them with special effects, though, the goal should always be to create for them a Eureka moment of real understanding.

Examples from various projects for your congress booth

The science behind your product or new compound can be explained and visualized at a trade show as:

Featured Case Studies

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Trade show marketing ideas

How can you best grab attention at a scientific congress or medical exhibition? Visual Storytelling can help prepare your market and get ready for the product launch by showcasing your therapeutic approach’s latest study results and data.

A special medical fair idea is using something unique and more engaging than a traditional film to capture the visitors’ attention and convince them of your product’s quality. For example, virtual reality can be used to give the HCP community a unique 360-degree perspective of your product or information.

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Though traditional text-heavy learning tools are easier to produce, numerous studies have shown that the best learning results generally come from combinations of text, images, and – best of all – interaction.

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Your various target groups, such as healthcare professionals, patients, investors and shareholders demand tailor-made information about product benefits. Most importantly, scientific and product-related facts such as the underlying mechanism of action have to be communicated effectively, within the industry and beyond.

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Explaining the mechanism of a disease (MoD) or the disease pathophysiology in a clear and concise way is crucial to help healthcare professionals, patients, investors, and other target groups fully understand a disease.

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You have a promising investigational compound to address an unmet medical need. However, there are many hurdles on the way to a successful product, and it is often necessary to convince others of your compound‘s potential. Above all, results need to be communicated to various target groups.

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Do the following situations seem familiar to you? The trial results for your product are excellent. They are, however, also extremely comprehensive, full of data and difficult to understand. With the help of Visual Storytelling, scientific studies, data and processes can be simplified and explained more clearly.

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You will, of course, have had similar requests:
“Please find me the one special idea for our congress booth that will capture the visitors’ attention and convince them of the benefits of our product. We don’t want a linear, one-dimensional film. Everyone has them these days, and people just walk by. That’s not the way to inspire our audience.” In response to these requirements, we came up with first ideas for a cross-sectioned, tactile, football-sized immune cell. Visitors to the congress would be able to touch and explore it.

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Each stage in the life cycle of a product has its unique requirements. These are even more challenging when your drug is based on an already established active ingredient. The crucial thing for our client was to strike up a conversation with doctors at a congress booth. A medical game was the real eye-catcher.

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Many therapeutic areas are highly competitive, even more so when you are not the first to enter the market. Our client faced exactly that situation but had excellent clinical data with the potential to shift a paradigm in the field of anti-coagulation.
How we took “dry” clinical data and turned them into an exciting visual application, clearly explaining the paradigm shift with the help of a simple analogy.

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Your new active substance looks promising. But before you can even think about launching it onto the market, there is an awful lot of science that needs to be communicated first. Whether it’s to recruit physicians for your clinical trials, to create awareness among stakeholders and the medical community or just to educate your internal staff, you want the fast lane into the minds of your target group. Visual Storytelling does the job.

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