Visual storytelling at the booth
Congresses and specialist conferences offer unique opportunities to get in touch with health care professionals. In order to interest them in any in-depth discussion, a sophisticated booth and outstanding visual concepts are needed, such as Virtual Reality (both with and without glasses), stereoscopic films, touch screen installations and scientific games. All of these provide countless opportunities to interact with the visitors to your booth. Beyond simply wowing them with special effects, though, the goal should always be to create for them a Eureka moment of real understanding.
Examples from various projects for your congress booth
The science behind your product or new compound can be explained and visualized at a trade show as: