A well-established company was preparing to launch a new treatment option for a particular kind of asthma, the first product developed by their own in-house team. They initially asked for a comprehensive training tool for medical science liaisons, an ambitious project that continued to grow ever greater as new needs and possibilities were identified.
The content that needed to be communicated was formidable. Before the product could be introduced, a detailed lesson on the scientific background of asthma’s pathogenesis was needed: this included an overview of the human immune response and profiles of its various players, as well as the basics of anatomy and pathophysiology. The product’s specifics followed: its properties, history, development, and mechanism of action. Finally, the material moved into a more business-oriented exploration of the product’s competitive landscape, market share, and objection handling.
Our first challenge was establishing the best way to organize and present the mass of detail to be taught. Our highly expert medical team built a framework of dependable scientific data, defined the learning objectives, and generated lists of reference material. In-house graphics experts decided on an appealingly light style and recurring characters that would engage and hold the attention of audiences confronted with masses of factual information. A narrative tone was set, and the data was integrated into a blend of scientific illustrations, captivating animations, and interactive elements.