In today’s busy world, people expect to get information instantaneously. This is especially challenging for people working in medical science, as most scientific messages cannot be communicated in 140 characters. The background and context of your message is of vital importance, but you also need capture your audience’s attention and communicate key information quickly and clearly.
So how can you make sure all the relevant details are communicated without losing your audience?
We need a series of scientific illustrations to explain our product’s mechanism of action.
Scientific illustrations communicate complex messages in a way that is engaging and easy to digest. Collecting the relevant details in a single image makes the information more accessible to viewers and can help them understand how the pieces of your story fit together. Illustrations can also allow you to reach different audiences, simply by adapting the imagery. By choosing a style that resonates with your target audience, you can share information in a way that makes sense to them.